What they are selling:
Tiddy Bear, a furry teddy-bear thing that attaches to seatbelts with a strap-and-snap mechanism that's state of the art, assuming you've never heard of Velcro. It attaches in a way that lets you move it "up and down to relieve pressure wherever you need it" to relieve the unbearable, searing pain of an automobile seat belt.
The hyperbole:
The ad opens with a sequence featuring two chicks who are obviously frustrated with the lack of furry stimulation to their upper torso. The Maria Shriver look-alike (18 seconds in) tells us that seatbelts make it hard for her to breathe. Instead of investing in a ribcage implant to provide the protection her internal organs so desperately need, she opted for the Tiddy Bear.
The reality:
The basic idea probably has its place (i.e. a comfortable pad that attaches to your seatbelt), but the execution, here, is awful. Who the hell would find an irregularly shaped bear comfortable? What kind of f***tard would wear that monstrosity proudly on their chest?
We've gone all this way without mentioning the obvious fact that we're supposed to hear "Titty Bear" when they say the product name. That ill-fitting name and the near-uselessness of the product makes us suspect some company inherited a warehouse filled with 100,000 of these in unmarked boxes. Then they sat around for a whole afternoon trying to figure out what the f*** they were for, and finally ran out of time and just settled on "Seatbelt cushion."