I only created the thread cause I felt they insulted Nintendo with their smartass comment
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Sony Execs Try to Justify PS3 Price
By: César A. Berardini - "Cesar"
Jun. 8th, 2006 6:10 pm
Speaking to Japanese news site Impress PC Watch, Ken Kutaragi addressed the high price of the PlayStation 3 and explained the new business model Sony is establishing with its next-generation console.
Our message with the PS3 is clear: Hardware is our business explained Kutaragi, claiming that selling a game console at a loss to make a profit with game royalties is a product of the Nintendo Era.
The business model changes with the PS3. The PlayStation has become a computer and since you cannot raise the price of the software, you have to make a profit with the hardware.
The head of Sony Computer Entertainment said that Sony will make the PS3 a common platform, on which top programmers can realize their full potential."
We cant imagine how a $599 console will become common but Ken is not the only Sony executive whos is trying to convince everyone that with the PlayStation 3, you are not acquiring a videogame console but a supercomputer.
The CEP of Sony Corp., Sir Howard Stringer appeared last week at The Wall Street Journal's "D: All Things Digital" conference to answer questions from Walt Mossberg.
Referring to the PlayStation 3, Stringer said that it has more bells and whistles than a 747. And then emphasized the capabilities of the Cell processor and explained the advantage Blu-ray Disc had over DVD and even HD-DVD when it comes to store high-definition movies.
"The reason it is expensive is that instead of us concentrating on making it playing games, something we have done in the past, the PS3 is designed to go somewhere else; the center of the living room."
Finally, Phil Harrison, the VP of Sony Computer Entertainment Europe, has also emphasized that the PlayStation 3 is more than a game console. Speaking to German newspaper Spiegel, Harrison said:
"We believe that the PS3 will be the place where our users play, watch films and browse the Web... The PlayStation 3 is a computer. We do not need the PC."
I wouldnt go that far Phil, even if the PlayStation 3 comes loaded with Linux, we dont think it will replace a personal computer anytime soon.
The message is clear. Sony knows the price for both models of the PlayStation 3 is high and what they are trying to do is justify the high price by convincing the consumers that you are getting a supercomputer.
The question is; do people need a supercomputer to play games and watch high-definition movies?
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Sony Execs Try to Justify PS3 Price
By: César A. Berardini - "Cesar"
Jun. 8th, 2006 6:10 pm
Speaking to Japanese news site Impress PC Watch, Ken Kutaragi addressed the high price of the PlayStation 3 and explained the new business model Sony is establishing with its next-generation console.
Our message with the PS3 is clear: Hardware is our business explained Kutaragi, claiming that selling a game console at a loss to make a profit with game royalties is a product of the Nintendo Era.
The business model changes with the PS3. The PlayStation has become a computer and since you cannot raise the price of the software, you have to make a profit with the hardware.
The head of Sony Computer Entertainment said that Sony will make the PS3 a common platform, on which top programmers can realize their full potential."
We cant imagine how a $599 console will become common but Ken is not the only Sony executive whos is trying to convince everyone that with the PlayStation 3, you are not acquiring a videogame console but a supercomputer.
The CEP of Sony Corp., Sir Howard Stringer appeared last week at The Wall Street Journal's "D: All Things Digital" conference to answer questions from Walt Mossberg.
Referring to the PlayStation 3, Stringer said that it has more bells and whistles than a 747. And then emphasized the capabilities of the Cell processor and explained the advantage Blu-ray Disc had over DVD and even HD-DVD when it comes to store high-definition movies.
"The reason it is expensive is that instead of us concentrating on making it playing games, something we have done in the past, the PS3 is designed to go somewhere else; the center of the living room."
Finally, Phil Harrison, the VP of Sony Computer Entertainment Europe, has also emphasized that the PlayStation 3 is more than a game console. Speaking to German newspaper Spiegel, Harrison said:
"We believe that the PS3 will be the place where our users play, watch films and browse the Web... The PlayStation 3 is a computer. We do not need the PC."
I wouldnt go that far Phil, even if the PlayStation 3 comes loaded with Linux, we dont think it will replace a personal computer anytime soon.
The message is clear. Sony knows the price for both models of the PlayStation 3 is high and what they are trying to do is justify the high price by convincing the consumers that you are getting a supercomputer.
The question is; do people need a supercomputer to play games and watch high-definition movies?