At the very worst, the movie will break even, fact is: Sony botched the marketing, remember the first posters with Chappie writing Mommy, Daddy, Chappie on a wall, or other early posters that kind of gave the impression that this was a family movie, then they went back & forth between the different trailer variants.
Anyway, it doesn't really matter, I'm grateful that the movie exists, thanks Sony & Neill, D9 was a huge hit, Elysium wasn't a big hit but did well, Chappie will at the very worst break even, at the very best, turn in a small profit (it's not looking like it's going to break out overseas), it's a tough sell considering the subject matter.
@Octoberist: but the movie IS quirky & surreal, is it not?