This film had some of the most obtrustive product placement that I've ever seen. It was like watching a 1950's TV show. I don't mind when logos on everyday products are visible, the nokia cellphones for instance. But man in some scenes it was bad. Like the end of Smallville fight, when Christopher Meloni says "This man is not our enemy" and Supes flies off and the scene just lingers on the sears sign. And then they keep cutting to the Ihop even staging a fight there. There were several others that just kind of took me out of the film because they were inserted at fairly dramatic moments and tended to clash with the overall aesthetic of the film. Really its one of my only complaints with the film.