cherokeesam
SHIELD Director Coulson
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I'm not talking about historical figures. I'm talking about fictional heroes. I should have specified that. In other words, a literary/cinematic/TV character with a reputation already behind him that has previously headlined a franchise. That way, people aren't just turning up to see a western, but a new adaptation of a known (or previously known) franchise.
There hasn't been a Lone Ranger movie in years (and that 1981 movie "Legend of the Lone Ranger" with Klinton Spilsbury was a big box office flop). Now would be the time to do it properly and tell his story, a la Batman Begins or Casino Royale. Disney shouldn't bring werewolves and spirits into it. There was no need for something that radical for franchises such as Batman or Bond that were growing stale/ had stalled. I think this supernatural version of theirs could easily stall the Lone Ranger franchise again and then they'll think that people just aren't interested in it, when it was because of their ridiculous vision. I am sure audiences would appreciate a proper retelling of it with a good story and good action sequences and that could still do very well.
The difference being that Batman and Bond never fell out of the pop culture spotlight, even when the film franchises stalled. The Lone Ranger, on the other hand, quit being "cool" somewhere around 1959 and hasn't recovered since.
If you're going to "reinvent the Western" based on an established fictional character, there's not a lot of options. But I'd be willing to bet that more younger generations are more familiar with, say, Bonanza and Gunsmoke than The Lone Ranger. Or you could even try to out-Eastwood Eastwood, and reboot Leone's classics with a new actor playing The Man With No Name. (Hey, Jeff Bridges tried pretty successfully to upstage Duke himself as Rooster Cogburn, so it might be time to revisit The Good, The Bad and The Ugly.)
