DACrowe
Avenger
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- Aug 24, 2000
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No, what I meant was in the 70s there were tons of westerns. When the 81 Lone Ranger bombed it not only destroyed interest in the character, but in making Westerns. There were a few in the 80s like Pale Rider and Silverado, but compared to what they were in the 60s and 70s.
Eh, I will not blame the original Lone Ranger too much. The western was well on its way out in the '70s. The real heyday of westerns were the 1930s-1950s. The time of John Ford, Howard Hawks, Fred Zinnemann, etc. The '60s saw a subversion of that kind of ideal. Clint Eastwood in general and Sergio Leone in particular, and the advent of the Spaghetti Westerns, were almost a counterculture inversion of what came before.
But by the time of the 1970s, Westerns were kind of passé. The "film school generation" did not have any interest in the "popcorn" genres of their parents' time (Westerns and Musicals). That is why both genres died hard or were contextualized in films that whether interesting (McCabe & Mrs. Miller) or terrible (Doc, Heaven's Gate), were not making a whole lot of money.
Westerns still work on moderate budgets. See Open Range, 3:10 to Yuma, True Grit and, if you want to count it, Django Unchained. All successful. But never make your western for nine-figures. Much less nearly half a billion dollars when marketing is added on. I mean that is just ridiculous.