Originally posted by FlameHead
and the funny thing is, the majority of comic collecters aren't kids.
I wonder if that's true, or a myth. Sure, as an adult I see plenty of other adults buying comics in my local comic shop and not many kids (although I just may not be there when kids are there). But, there is a lot of research commited to marketing and the ads in comics suggest to me that more kids than adults are reading them--they're certainly NOT aimed at me (a 31-year old male).
If it were true that the majority of comic collectors aren't kids, I would expect to see advertisments that more accurately reflect a demographic of "non-kids." Take a look at a maxim magazine (which targets 18-31-year old males) and you'll see a stark contrast in advertising.