As Disney, Fox, Sony and Warner Bros. plant flags on comicbook movies that will unspool in theaters through 2020, Universal honcho Jeff Shell and movie chief Donna Langley find themselves with few options other than to cull their studios library and secure outside properties that are established brands, and thus easily marketable. Its only comicbook-based superhero property is Marvels Namor: The Sub-Mariner, to which it has retained rights since 2006.
The trend (in Hollywood) is franchise movies, and building movies around a character people want to come back and see over and over again, says Erica Huggins, president of Imagine Entertainment, who was instrumental in acquiring the Anne Rice books.
The studio will position its classic monsters as the next action stars, the way it did with The Mummy franchise and attempted with Van Helsing. Universals legacy is built on our iconic monster mythology, says co-president of production Jeffrey Kirschenbaum. We are committed to revitalizing these films to make them part of a powerhouse action-thriller franchise, and develop worlds for these characters to thrive in.
What Donna and Jeff are envisioning about the Universal monster legacy is the most strategic, and ambitious undertaking since Carl Laemmle created these historic characters for the screen, says Sean Daniel, who produced Universals more recent Mummy movies and will return for the reboot, as well as the upcoming remake of Ben Hur.