Hundreds of protesters attacked a cereal cafe in east London on Saturday night, daubing the word scum on the shop window and setting fire to an effigy of a police officer.
Riot police were called in to defend the Cereal Killer Cafe in Shoreditch after it was targeted by a large crowd of anti-gentrification activists carrying pigs heads and torches.
The owners of the cafe, which has been seen by some as a symbol of inequality in east London, said on Sunday that the attack left customers including children terrified for their lives.
The Metropolitan police said one of their officers had suffered an injury to his face as a result of a bottle thrown during the disorder, caused by a criminal element within a group of several hundred people who had thrown missiles and attacked shops on Brick Lane.
One protester who was at the demonstration said the Cereal Killer Cafe was targeted as a symbol of gentrification, although he said a nearby estate agent, Marsh & Parsons, was also attacked. The cafe, which opened in December, was open as usual on Sunday morning, with queues of customers paying up to £4.40 for a bowl of cereal.
The protest was advertised on Facebook as the third F*** Parade, and was apparently organised by the anarchist group Class War. The event page stated: Our communities are being ripped apart by Russian oligarchs, Saudi sheiks, Israeli scumbag property developers, Texan oil-money t**** and our own home-grown Eton toffs. Local authorities are coining it in, in a short-sighted race for cash by regenerating social housing.
We dont want luxury flats that no one can afford, we want genuinely affordable housing. We dont want pop-up gin bars or brioche buns, we want community.
Esther Planas Balduz, 55, an artist who attended the protest after hearing about it on Facebook, said she supported the cause because she was evicted from her home of seven years when her rent doubled last year.
Ive lived in Shoreditch for 17 years and its appalling whats been going on. Its our fault, artists like me go to these kind of areas, then the architects follow, the developers, the hipsters etc, Balduz said. The problem is social cleansing. There are no protections for us. The law does not protect us, only the greedy landowners.