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Recent years have shown that how popular the comic books characters were doesn't mean much when it comes to films. The first Doctor Strange movie grossed more than the first Justice League movie.
True, but part of that is also because the films for some of the more popular comic characters werent executed as well. Guardians was popular for eg because of how well done it was and if that same level of getting the most out of your property had been applied to JL, wed be sitting on a monster.