This argument about the sum being better than its individual parts, when it comes to movies, continues to baffle me.
If you've got a moviegoer who doesn't give a damn about Iron Man, Captain America, Thor *or* the Hulk, and never bothered to drop a dime on even a rental of those films, there is no conceivable reason on god's green earth that he's suddenly going to want to see all four of them *together.* Like that's going to make them any more palatable than they were to him before...how, exactly?
Look, Stan the Man already
knows this. Ever since the Silver Age, the
individual components of the Avengers (Cap, Hulk, IM and Thor) have always outsold the team effort. Avengers, like Justice League, has always been an acquired taste among comic book fans (and I'm one of them....I always collected Avengers far more than any other Marvel title), but both are largely viewed by non-diehards as just a revolving-door catch-all of supers, with fluctuating roster changes far too confusing to even keep up with.
And just like in the comics, the Avengers movie(s) will likely be seen as anomalies in the MCU. Like an All-Star game....marquee players getting together once in a blue moon to play a game that nobody ever remembers or gives a damn about, but hey, it's a fun time-out side jaunt until the individual players can get back to their own games and storylines to play the ones that
really count.
And god forbid that Disney is as demanding as some of you guys are that Avengers will be a make-or-break for Marvel Studios. That's putting *way* undue pressure on a film. The way you guys talk, if Avengers tanks like GL next year, then Marvel Studios might as well shut their doors forever. Give 'em some breathing room, for Crom's sake.