Any publisher can do it - Rocksteady, Activision, Capcom, Rockstar, Ubisoft, Square Enix. Like everytime i see the gameplay for Uncharted, Tomb Raider, God of War, Devil May Cry, Assassin's Creed and any action adventure game, I'm like why we can't Marvel games create games like those that isn't Spider-Man. An Iron Man or Capt America videogame wouldnt be that difficult especially they can access the comics and give them the characters, story and settings to use.
An X-Men and Avengers game in the same level as Arkham or Spider-Man 2018 in the current game consoles, those would be difficult to make as people would expect a lot of playable characters to choose from. But definitely not impossible.