MbJ
Avenger
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Ask transformers how long it took them Them to recover once they killed prime in the 80s etc.etc.etc.
Optimus Prime was the main character of the series. At the time there was one central work: Transformers the TV series (and I guess the Marvel comic book as well), and he was the lead. If there had been various spin-off TV shows for each of the other Autobots (a Bumblebee show, a Jazz show, an Ironhide show, ect.) and they all failed once Optimus was killed off, that'd be a better example, but that's not what happened.
They're not just gambling on the possibility that people may like these other characters; there's a proven track record of audiences going to see these other films already.