I'll post what I posted at the Planet.
I actually watched Superman Returns again recently, and while I didn't like it anymore than before, the experience did crystallize why I didn't like it. In the end, for me anyway, it wasn't a movie all about Superman.
I think when someone is starting, reintroducing, or rebooting a franchise about a character, you need to make that character the main focus of the film. In movies like Iron Man, Spider-Man, and especially Batman Begins, the main character is the star of the film, and thoroughly follows his story in the movie. In Batman Begins, the story is completely focused on Batman, and characters like Lucious Fox, Alfred and Sergeant Gordon were all there, but the story was never really focused on them.
While watching Superman Returns, I realized that roughly half the movie focused on Lois Lane, and that Brandon almost felt like a supporting cast member. Sure we had some focus on Lex too, but between that and Lois, we had very little time for Superman himself. As a movie that was supposed to launch a new franchise, Singer should have completely focused on Brandon Routh, with some minor support from the other cast members. Let the audience grow into this new Superman. The key to identifying with the hero doesn't mean he has to be completely relatable like Spider-Man, but you do need to feel like you've gone on the same journey he has. That's why Superman: The Movie was so effective. Like many have pointed out, there wasn't much more action in Superman: The Movie than there was with Superman Returns, but in Superman: The Movie, you went on the journey almost completely with Superman. But since Superman Returns decided to focus on a badly cast Lois, I never got the chance to connect with the new guy playing Superman. Ensemble films should be saved for the sequels, like Nolan did so effectively with The Dark Knight, where Batman's screen time is about equal to everyone else.
That frankly, is why I think Superman Returns is a failure, and why I have no desire to see a second one, because I get the feeling its going to focus even less on Superman than SR did, and because Singer thinks he already "established" the characters the first time. Well Bryan, you forgot to focus on the one that really mattered.