Good read on an interesting topic.

I think there are many factors to why many kids aren't reading comics anymore. I don't think that it's something you can just pinpoint down to one certain thing. Here's my two cents.
-The biggest thing keeping kids away from comics today is the biggest issue with comics in general. The problem is that comics are not very friendly to new readers. It's very hard to get into reading comics now, and that's really on the shoulders on the industry and fans. I read comics as a kid growing up in the 90s, and I stopped reading comics around 6th grade or so. Money issues kept me from enjoying monthly comics with no job.

In junior high and high school I'd pick up Wizard every blue moon, but I didn't buy any comics until about 3 and a half years ago. Then I got back into the comic scene, but it's been a slow process. I'm still a little behind on some aspects. There is just way too much continuity changes. Like Chris said, Spider-man has gone through so much that I have to pick and choose what titles to read. Trades help big time, but there is still too much. For a new fan that saw Iron Man, getting into his comics is a chore. If that new fan asks what to read about Iron Man at a comic shop, the clerk is going to tell him probably fifteen different storylines that are essential to understanding where Tony Stark is today. Think about that for a second. You're interested in a new medium, and someone who you perceive as an expert tells you that you need to spend about $75 just to catch up to a medium that's going to cost you $15-45 bucks a month. It's easy to see why they'll stay with what's tried and true in terms of video games, movies, music, etc. One of the biggest problems with that is how the storytellers of the medium get free reign. Christopher Priest had a great saying about this. He said to tell
the story, and not the writer's story. Too often we get Bendis' take on Avengers, or Morrison's take on Batman instead of the story of the Avengers and Batman. Not picking on those guys in particular, but I using them as an example. When the writers get that much power from the editors you end up with several variations of a character, and you end up leaving the new readers in the dust. What really hurts is that comic fans tend to flock to certain writers. That's cool, I have my favorite writers too, but it should never be acceptable to change a character into something he/she shouldn't be because the writer thinks so. We need to vote wiser with our dollars. We should be a smarter consumer base instead of a trendy one.
-The comics medium has always been looked at as a kids thing. You guys have touched on this so well in addition to the article, so I'm not going to "preach" on that. I'm just going to offer a simple solution. I think Marvel and DC needs to hire well known celebs who are comic fans to help push the medium. They need those celebs that guys are girls drool over in schools to tell them that it's okay to read comics. I know Rosario Dawson is a nerd, and she's also very gorgeous to boot. Someone like her(and some bird chested youngin' that the girlies like to balance it) could bring kids back to the medium if they posed in magazines and billboards reading comics. I think the Big Two can pull it off.
-This is more of an extension of my first point, but it's a big problem. We as fans allow our genre to become too stagnant with the same recycled stories. How many books featuring Wolverine must we buy before telling Marvel that it's enough? It's not just Wolverine and Marvel either. Batman, Spider-man, Superman, X-mutants, etc. are all popping up in too many places monthly. This kills potential for new characters to develop, because the fans are busy buying the same old characters. This is why a new title that debuts well is in the top 30 instead of the top 15 or higher. Looking at the top 100 comics in a month is disheartening, because the top 30 titles usually feature the same damn characters. While everyone else has moved on to other titles or media outside of comics, the same fanboys gobble up their run of X-titles without even taking a gander at anything new. When new fans show up they see overkill, and a bunch of fanboys that call them noobs for not getting the love affair for reading about the same character 10 times a month.
We let the companies get lazy. Of course Marvel is going to put Wolverine in every title if we keep buying it. They'll just sit on their asses feeding you the same thing if you let them. Therefore they get stale, and potential new readers shy away from the same old thing that the older generation liked. In every healthy medium new stars arise all the time. I didn't grow up listening to the same thing my parents listened to. Sure I listen to some old school stuff(Sam Cooke and Marvin Gaye FTW!

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, but my youth was spent listening to Boyz II Men, 112, Jodeci, Tony Toni Tone, En Vogue, Brian McKnight, etc. instead of what my parents did. Imagine if I was a kid, and all new R&B music was new songs from Luther Vandross. I'd shy away from R&B, and into a different genre that was more progressive. Well this is what's happening with comics. Kids grow up hearing about how Superman defeated Lex Luthor in the 50s, and today they hear about Superman defeating Lex Luthor in the latest issue. Only this time Superman is a liberal that has a friend named Barack, and Lex Luthor has a new aide that looks like Dick Cheney. This is why the new generations heroes aren't Superman, Batman, and the Fantastic Four anymore. I'm an 80s baby, and I can tell you that our heroes are Ken and Ryu, Scorpion and Sub Zero, Super Mario and Sonic, and Master Chief and Marcus Fenix. We went out and got new heroes from different genres instead of having the same from our parents. If comics had some new and well written heroes(90s heroes were really really bad) then we'd be more into comics now. There won't be much fresh ideas until we force the companies to make some. If we stop spending all of our money on the same titles, then we can see some new development.
-Another problem is competition, but that's something that can be overcome by fascinating stories and marketing. I see you guys post about kids not wanting to read anything today, but how do you explain the Harry Potter series? Sure there is so much out there that vies for a kid's attention, but never underestimate the power of a good story. If the story is good enough to them, they'll sit down and read it. Let's go back to Harry Potter. Potter sucks ass like the tossed salad man, but kids don't think so. It's marketed in a way that kids just have to grab it. I know everything is to each their own, but you can't tell me that some heroes in comics is hard to sell if you marketed it right. Twilight is popular for goodness sake. You mean to tell me that the pre teen admirers of the girls who like Twilight wouldn't be interested in having their own vampire story too. For every little girl who likes Twilight, there is a guy that would love to see a badass vampire hunter kill all those emo vamp punks from that movie. Man sure would be cool if we had a story about a guy that just owned vampires. Oh yeah that's right, isn't there some Blade guy that was supposed to have comics? What did Marvel do to that? They ignored the success of the first two movies, and they just threw us a poorly drawn bone from time to time. They didn't expand on the success of the Blade fans. They just kept his crappy original powers, and got annoyed that we wanted better so they canceled the titles. The pre teen girls get a fantasy that fits into their wants, no matter how stupid it sounds to fall in love with a vampire. We get a guy that bit off his hand and replaced it with a gun.
For me there's still hope, and comics can be popular again if we put more pressure on the industry. We all just need to look at ourselves, and we need to figure out a way to save the medium. I think fresh blood that knew how to cater to people ouside of the usual comics demographic would be a good start.