Why would one think it wouldn't, especially given that the ratio is at least fairly decent already, compared to that for male-led action films? Good box office can almost never be guaranteed, and studios might want to keep making the films if they think they'll eventually profit. And it's not like they haven't already had recent hits like Hunger Games and Salt. Why would they stop looking for the next one of that type, when it's proven a potential audience for them exists? And it's not like they don't try something repeatedly anyway -- look at the number of times they tried to at least develop modern biblical films after Gibson's Passion. Then History Channel came up with their Bible miniseries, and now Hollywood's rushing in with all sorts of similarly-themed projects. They didn't let the failure of the female actor-led Golden Compass from trying again and eventually came up with Hunger Games. Who knows what will fail in the meantime and what will hit until the films are tried? And there were failures between SII and Burton-Batman also, as happens between hits in different genres. If studios had stopped at a few, they never would have gotten to Burton. A large number of male-led action films get the chance to fail, but for the genre those failures are offset by the successes. Why would it not be the same for female-led actioners, which also have successes to offset the failures?
Alien may be built on Final Girl horror but it is still an action science fiction flick led by a female action hero character. Hunger Games wasn't built on the Final Girl; neither was Salt or Hanna. And, God, how many horror flops of that type must there have been before Scott's film? Anyway, no matter how many there were, eventually they got to Alien
Dredd flopped, but its failure wasn't blamed on Urban's gender, and both films were well-received. I would certainly disagree about 'Machete' and 'Transporter' not being well-made. Elektra was basically a distaff 'Daredevil' and Catwoman was a horrific mess, to put it mildly.
You don't seem to want to accept that massive initial success is a motivator and a model to push through failures. That's what the superhero genre had, and when they got back to the winning formula, they've continued to succeed. But imagine if there had been no Superman I and II, no massive success, do you think they would have kept making bad superhero movies over and over until... whenever? Do you think they would have known how to make Batman without Donner's Superman?
The ratio of good superheroine films is 0 to 6. It's not a good ratio, not at all comparable to the male superhero films ratio at any point in time. Anyone who treats 4/5 the same way as 0/6 is a fool. The ratio of good female action films is not comparable to good male action films at any point in history either.
And this is all underscored by how you classify Salt as a "hit" on the level of Hunger Games. Salt was a modest success. This was a movie with a great director, a great actress a great story and the public's reaction: not even $300M. The same one would get for an "okay" male action film. That's not an enticing prize for a studio. The potential audience, such as it is, is small, not enough for the type of investment a superhero movie provides.
In its heyday, Xena had nearly 8 million viewers in just the U.S. Alias had about 10 million. Smaller audience, but still pretty decent-sized and equal if not better than audiences for Arrow, Smallville, and Supernatural.
I don't know if there's a high demand for these films or not, but outside of the fanboy/girl community, was there a high demand for Iron Man (from the general audience) before it came out? Or did Marvel go out and make the general audience just by making and marketing a good film? Tomb Raider managed to hit whether or not there was a demand outside the video game crowd.
Yes these shows, when they're at their best have a larger audience than CW television shows... concepts that don't get to be movies, because the demand for them isn't large. So yes, these properties have a larger demand than other things that don't have a large enough demand for a big blockbuster film.
As you know, there is rarely a demand for specific names of characters, but always a demand for certain character attributes or types. That's why we're talking about demand for female superheroes instead of demand for Ms. Marvel, Scarlet Witch, Wasp, She-Hulk, Spider-Woman. So while there was no demand for any individual superhero in the MCU, there was a demand for male superheroes. There was a demand for gadget using superheroes. There was a demand for genius scientists, smart-aleck playboys, millionaire philanthropists, Robert Downey Jr. characters, and pretty much every attribute of Tony Stark has been proven to be desired and popular in a variety of genres and situations. And few of these were available in a superhero franchise when it was released, making it desirable and unique.
And you use Tomb Raider, another modest success (though slightly better than Salt) and compare it to Iron Man, a wild success that sparked a mega-franchise... as planned.
Outside of Whedon and Cameron, I haven't heard about any directors who want to do a female actioner. Or about Refn wanting to do one aside from Wonder Woman. But Philip Noyce wanted to do Salt II at one time, they're supposedly rebooting Lara Croft, Neil Burger's got Divergent coming up, Marvel is at least making noise about a Ms. Marvel film, and how fast did it take Lionsgate or Color Force to snag Francis Lawrence for Catching Fire and Mockingjay? And after Lynne Ramsey dropped out of Jane Got a Gun, they got Gavin O'Connor pretty quick.
I meant a good director. Noyce, Berger and Lawrence qualify. It's interesting to note that having a strong female character driven book series seems to enable studios to get quality directors (of which Ramsey and O'Connor do not seem to be), to buy in. I think it's worth noting that these book-based films, while they have action in them, are not really action films. Their action is very limited.
It's interesting that Noyce is someone who has spoken idly about doing a female action film, but never would have if he had not been connected with Angelina Jolie at that particular moment, as it was originally a Tom Cruise vehicle.