Rise of the Silver Surfer BOX OFFICE Discussion

[nintendo nerd]

Definition of failure:

an act or instance of failing or proving unsuccessful; lack of success: His effort ended in failure. The campaign was a failure.

 

[Spider-Fan]

Definition of failure:

an act or instance of failing or proving unsuccessful; lack of success: His effort ended in failure. The campaign was a failure.

What is unsuccessful? It is going to generate a lot of profit, thus it is not unsuccessful.

 

[GL's Light]

Well, if you want the franchise to leave with no dignity,be my guest.

Some people are big fans of the films though, so if they get a third one which they also enjoy that's a big bonus for them, regardless of how the third film does financially.

 

[nintendo nerd]

What is unsuccessful? It is going to generate a lot of profit, thus it is not unsuccessful.

Not by the BO.

 

[nintendo nerd]

I don't agree the first one killed this one. The first film made 154 million which is almost as good as the first X-men movie.

What killed this one, was a bad release date and bad marketing. Do you know that Fox pulling the ads the weekend of release probably cost the movie at least 5 million in ticket sales?

As well the promotions were horrible and promotions draw an audience. That's why Spider-man, Transformers and Pirates of the Carribean spent so much on promotions. Fantastic Four did nothing compared to those films promotion wise, but they did on the first movie. Go figure.

The first one left a bad impression on a lot of people.

 

[Spider-Fan]

Not by the BO.

WW it will. It is going to make around 135-140. That will just about cover the cost of prduction, so the vast majority of the international money is profit(since advertising is not included in the budget and the budget isn't fully covered). That then makes the DVD sales pretty much a goldmine.

That is a lot of dough coming FOX's way, whether you want to believe it or not.

BTW, what did you think of the movie?

 

[nintendo nerd]

WW it will. It is going to make around 135-140. That will just about cover the cost of prduction, so the vast majority of the international money is profit(since advertising is not included in the budget and the budget isn't fully covered). That then makes the DVD sales pretty much a goldmine.

That is a lot of dough coming FOX's way, whether you want to believe it or not.

BTW, what did you think of the movie?

I'm not talking about DVD sales. This is the BO discussion.

You do know that most of the money that comes worldwide doesn't go to the studio,right?

 

[cronosred]

It's all because the first one was only mediocre and didn't get the public very interested.

I think thats a bit unfair, I'm sure it had it's effect on this movie but I still have yet to see a review where someone thinks this film is totally perfect without any problems at all. IMO This movie although better than the first still wasn't overly exciting especially considering what we already got this summer. The end battle like the first was over way to quick and easily. Also I didn't like that the four didn't really fight together in the end, Torch fought Doom and the Surfer was the one who destroyed the cloud within a minute of it reaching Earth. I hope there is a third because I love the cast but they really need to plan out the final battle better next time.

 

[Spider-Fan]

I'm not talking about DVD sales. This is the BO discussion.

You do know that most of the money that comes worldwide doesn't go to the studio,right?

What is the %?

Doesn't matter, because all they do get will be profit, pretty much.

I still say, you can't call it a failure.

 

[DieSmiling]

The first Fantastic Four was extremely well marketed, but it wasn't a very good movie.

The second movie wasn't as well marketed. It was a better movie, but the weaker marketing and the fact that most people thought the first one sucked ended up hurting it.

That's my take.

 

[GL's Light]

The studio gets, on average, 55% of the box office take. Fox will probably make a marginal profit from the theatrical release and then a significant one from DVD and TV revenues.

 

[Mr. Socko]

Yeah. If the first film had been good and got people interested like X1 did, the numbers for FF2 would have doubled like the numbers for X2.

 

[Spider-Fan]

The studio gets, on average, 55% of the box office take. Fox will probably make a marginal profit from the theatrical release and then a significant one from DVD and TV revenues.

So basically, FOX will be seeing green toward the end of its theatrical run, and when it hits DVD shelves (probably sells well), and gets TV deals.

That sounds like it is making some pretty good profit. Not a failure, but disappointing. Looks good for FF3.

 

[Kelly]

Alot of the problem is simply a full summer, no film is performing like experts (whoever they are...lol) had thought.....Spidey and POTC are very lucky to have had strong films ahead of them....unfortunately FF 2 had a weak first movie, and a busy summer in front of it....

 

[Grog]

Alot of the problem is simply a full summer, no film is performing like experts (whoever they are...lol) had thought.....Spidey and POTC are very lucky to have had strong films ahead of them....unfortunately FF 2 had a weak first movie, and a busy summer in front of it....

I tend to agree with you assesment.

GL's Light, you signature gets me pumped for a very good summer next year!

 

[Mr. Socko]

I don't think anyone is calling FF or FF2 a failure. The first made alot of money and this one surely will as well. It's not that they're failures, the first was just a bad movie.

 

[Spider-Fan]

I don't think anyone is calling FF or FF2 a failure. The first made alot of money and this one surely will as well. It's not that they're failures, the first was just a bad movie.

Talk to nintendo nerd. He is calling FF2 a failure.

 

[GL's Light]

GL's Light, you signature gets me pumped for a very good summer next year!

Yeah, next year's going to be good.

Hopefully we'll get release dates announced soon for Watchmen and Wolverine, then those'll go into my sig too.

 

[Bishop2]

Yes, it has failed. Fox expected better numbers, fans expected better numbers. Its not a bomb (that would be Evan Allmighty ) but is a disappointment. It will probably make similar numbers to the Hulk which is a disappointment. And they had almost the same budget. So I don't know which is the difference. And the critics hated both movies.

1) Did Fox REALLY expect better numbers? The Wednesday/Thursday before the movie opened, there was that article that we were all talking about in this very thread where Fox said that they were hoping for a $40 million opening weekend, because they knew that the summer was overcrowded and it was going to be hard to get a foothold. How quickly we've all forgotten! Obviously, it performed much better than that.

2) As has been explained many times, the difference is always whether or not you make approximately your production budget in domestic grosses. Hulk didn't, this one will. Remember, Daredevil made only $100 million, but it was considered to be a success because it made $20 mil over its budget in domestic gross.

 

[Excel]

fox themselves expected better numbers in 2005 n 2006. as 2007 approached it became clear this wasnt the event they thought it wold be their expectations dropped.

Fyi. Fantastic Four is not going to outgross the hulk in the U.s.; though ww is what matters.

 

[Sardaukar]

It's all because the first one was only mediocre and didn't get the public very interested.

I agree with this. People dismiss critics, but critics do help gauge the quality of a film. Once the effect of marketing goes away, and the hype dies down, it is the quality (or lack of) that lingers in the minds of audiences. A truly good film will sell its own sequel. A poorer film will have more difficulties convincing audiences that its sequal is necessary or...desirable.

 

[Kelly]

I agree with this. People dismiss critics, but critics do help gauge the quality of a film. Once the hype of marketing goes away, and the hype dies down, it is the quality (or lack of) that lingers in the minds of audiences. A truly good film will sell its own sequel. A poorer film will have more difficulties convincing audiences that its sequal is necessary or...desirable.

True....

 

[FCEEVIPER]

So okay, where does Fox go from here?
A reboot, recast, or a complete relaunch in 4-6 years?

The more I think of it- I don't see a new FF movie being made in a long time.
But hey I seen stranger thing happen, take The Transporter II.

 

[Sardaukar]

So okay, where does Fox go from here?
A reboot, recast, or a complete relaunch in 4-6 years?

The more I think of it- I don't see a new FF movie being made in a long time.
But hey I seen stranger thing happen, take The Transporter II.

Unfortunately, the FF isn't as iconic as heroes like Batman, Superman, and even Spider-Man or Hulk. The property may not be as easy to relaunch as those other films.

Shame...ROTSS was better than the first. But it wasn't better...enough! In order to draw in audiences it needed to outshine the original film akin to how Wrath of Khan outshone Star Trek: The Motion Picture. But it just didn't get the job done.

 

[THOR]

Fox thought they would have an X-Men 2 box office return on their hands and instead ended up with a similar box office to the first FF film, with a $30M higher budget. That's why it will be tougher to green light another sequel. If the overseas gross is higher than the first film then there is still a chance they will announce FF3. Grosses after the first week gradually diminish week by week actual net profits to the studio. That is why they always hope for a giant opening where the studio takes 90% of the actual take. Week after week the percentage drops so the actuals are not going to the studio at all, but instead a percentage. Long running hits such as Titanic and Passion are financially goldmines for the theater owners as they can make as much as 60% of the take on longer running features.

My hope is that they do make a Silver Surfer movie, with a new director and writer and tell his origin properly. Perhaps have him fight one of the Elders of the Universe?