Hot damn, I want one! Not just because I wear hoodies all the time, but because I've been shot at multiple times.
Seriously, that's a shame that they would have to make a bulletproof hoodie because of the violence in the UK, but there is some appeal of wearing something like this. Would make me feel street tough, I know.
TBH, it's not really necessary in the UK, unlike the previous 'stab proof' Hoodie they released before.
IMO, they were just surprised at how many stab proof Hoodies they sold before, so now they're looking for something else to sell; Wallah - 'Bullet Proof Hoodie'....