http://www.n4g.com/ps3/News-89776.aspx Activision Blizzard, the new company formed by a merger between Activision and Vivendi, has revealed that it will be making new games in franchises like Call of Duty and Guitar Hero "on an annual basis". It's a move that sounds a lot like rival publishing behemoth EA's strategy of pumping out new versions of its core titles every year. EA has been criticised by some gamers for focusing on this model of publishing over high quality new games. Speaking in a conference call today, Robert Kotick, chairman and CEO of Activision, said: "You can expect virtually every one of those properties (its 10 multi-million unit-selling franchises) will be exploited on an annual or close to annual basis." Guh, I just hope this doesn't mean CoD 5's quality suffers, I want that game to be even more incredible that 4, if that's possible. Though i'll welcome annual Guitar Hero sequals.