The line was nice but the content around it was terrible. Furthermore everyone in that scene SAW Clark kiss Lois and there was no recognition of that particular point. Not to mention the apocalyptic events of the last few weeks and so on.
The other issue is that it's the one joke in the film that works. It is perfectly fine for a movie to have only one funny joke... but not when it has many failed jokes.
Clark Kent: I'm pretty sure that only applies to humans
***
Carol Ferris: Besides, he's kind of hot
Were both supposed to be funny, and they were incredibly not funny. So, one successful jokes and two failed jokes is actually a negative.
I have no personal contempt for Goyer or Snyder. In fact, I think Goyer's approach to conceptualizing is great but his execution is very very poor. His best work has always had someone assisting him in honing his potential and that's something he desperately needed here too. The core mythos and ideas in Man of Steel are great, but he really really needed a proper helping hand on the film to actively mold the script as it went along.
I just don't see how the concept of MoS was a great one at all. A lot of people are crediting Goyer's ideas, I think they're being apologetic for his poor execution. There are a huge number of bad ideas in MoS, as many as there are good ideas:
- No Fortress of Solitude;
- Jor-El gets more lines than Martha and Jonathan combined;
- Jor-El beats up Zod in a fight;
- Clark becomes a hero because Jor-El tells him it's his destiny to lead humanity into the light in a movie where the theme is supposed to be choice;
- Jor-El saves Lois and Clark on the ship;
- Jor-El saves the Earth by telling Lois to tell Superman to use Superman's cradle, his baby ship, as a weapon... oh my what incredibly imagery;
- Jor-El comes back as a ghost but not Lara;
- Pretty much everything to do with Jor-El;
- The Lois and Clark relationships skips the prologue and skips Chapter 1;
- The military first names Superman rather than Lois;
- Carol Ferris as the audience surrogate for stupid people;
- The codex;
- The world builder splits into two in order to create two fight scenes;
- Zod and Jor-El make more choices in the script than Kal-El does even though they come from a world without choice and he is supposed to symbolise choice;
- A complete lack of agency for Clark even though he's supposed to symbolise choice;
All of these are dumb concepts, dumb ideas. I'm not sure why people call Goyer an ideas man if his bad ideas exceed his good ones. He did do some creative work on Batman Begins, but that was a decade ago, his mind might not be in the same place. A lot of people deteriorate over 10 years.
I think this movie is divided between some like and some dislike because the movie is not exactly what they want Clark Kent/Superman to be characterized in their mind.
It makes me think, "why can't some fans accept Snyder/Goyer's interpretation of Clark Kent/Superman?"
Goyer doesn't have an interpretation of Superman. Superman is written as a character completely lacking agency, he doesn't make many choices in the film at all, he just responds to events.