DarkKnight88
Avenger
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- Aug 23, 2002
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A lot of their live-action output, excluding Jerry Bruckheimer, usually goes through their Touchstone banner (usually PG-13 and R-rated films). I don't know, with that Disney logo on that film... it might turn some older folks away.
Disney is in a completely different place with their live-action films than they used to be. Older folks don't care anymore if it's a Disney film they're walking into. As you said, all those Jerry Bruckheimer Pirates films are released under the Disney banner which has just as risque stuff as anything in Into the Woods.
They've hardly released anything under their Touchtone Pictures banner, especially nothing with a budget as big as this. This might also be their chance to win an Oscar under their Disney banner which I'm sure they wouldn't pass up.