Quesada lives to move things forward, or so it seems. Ultimate, Civil War, Supreme Power, Astonishing X-Men are all series focused on moving these characters out of the traditional status quo.
He is certainly not a fans editor, and while some may prefer stories of the eighties and ninties...Joey Q is far more profitable. I think it's a sign of the changing times. There was a time when serial comics were able to sell in high numbers, probably linked to the fact that these characters and the amazing things they did were unseeable in other forms of media (certainly not to the extent).
Kirby and Lee, with Fantastic Four, for example could illustrate those stories of time travel, space, Galactus, aliens, and a number of other things nearly impossible to see elsewhere in visible media. However with the advent of video games, high quality SFX movies and TV, and the internet comics have really lost their novelty or at least their ability to be separate from other forms of media.
The sales slump in the ninties is really where Joey Q makes his landmark stand. His ability to re-generate interest in the comics media is his strength.
I think one of the reasons he seems to "piss off" fans so much is because he is not trying to cater to them in the first place. With his range of crossovers, minis, and other trade generating comics he takes the daunting nature out of comics. I think a Marvel weakness brought up in another thread is the feeling that you have to be familiar with 40 years continuity to be caught into it. Like trying to weight lift with a bunch of pro bodybuilders, people are embarassed to ask "what comic books have good Wolverine stories in them?". Now "
Wolverine: Enemy of the State" sits on the rack saying..."this is where Wolverine kicks ass". And on the flip side a comic store owner doesn't have to worry about missing that ONE issue of Wolverine that completes the set.
I think he's is tapped into another thing as well: fans are easy, new audiences are hard. The myth we tend to believe is fans will leave if a character is violated. And why not at the end of old letters page they used to jokingly say "until this happens...Make Mine Marvel". And Stan Lee all the way up to even Jim Shooter were pretty hesitant to make the huge changes abruptly (compared to Quesada). Whereas it used to take years of relationship to wed two characters, now all you need is a mini called "
Storm and
The Wedding of Black Panther" and you're set. Quesada does "goad" us as Dread points out, but if anything he is right: WE will buy A-N-Y-THING. We'll complain about HoM while buying every last tie in...the bought/thought thread seems indicative of this....the biggest complainers have the biggest pull lists (of course I supposed you'd have to read it to really complain in the first place). However new fans are hooked by these interesting new plotlines and Ultimate Universes, they are more accessible than issue 161 of Uncanny X-Men or 243 of Amazing Spider-Man.
Do I dislike him, yes...but I may not dislike him because he does what I don't want...but maybe because he shows us for what we really are (but moreso because he does things I don't like
)