Why does it matter in this debate? Has anyone made the top earners like Star Wars, Jurassic Park, Avengers, Batman or James Bond R? How do you know how those films would play if rated R? There's no comparison for you to base anything of off. I have a feeling any sequel to those films would still crack the top 50 fi they were. Cause they are beasts. And if there were R rated films in the worldwide top 50 you would probably just say "pg-13 would make more". Cause your assumption seems to be that R rated films adult content are not important enough to the reception or draw of Adults. Only having a rating that appeals to everyone matters when it comes to making more. Deadpool is close to the top 50. The sequel or X-Force have a good chance at getting there. This was the first popular comic character to get this rating, and to incorporate a major property like X-Men. He beat every PG-13 film but Spidey. And he beat plenty of Spidey numbers too. So what does that say? The only way you can compare is if a well known property has both R and PG-13 films. Which we will see next year with Wolverine. Really? You didn't laugh at any of the jokes with curse words? I saw the film three times and people were laughing their ass off at tons of R rated material. That played heavily into their enjoyment. If the PG-13 works so well and better then why didn't that trailer get 40m? People had a choice there. It's main demo was 17-35. Not 5-12. Deadpool talks ****, dates prositutes, gets cancer, tortured endlessly and kills in blood soaked revenge. Saying this should be catered to 5-12 year olds doesn't even make sense really . You either let your kid see this kind of stuff or don't. And most kids who are interested in this want to see Deadpool do naughty **** like they see in their youtube videos. Just like all of use who grew up with Robocop and Nightmare on Elm Street liked seeing the violence and gore. We knew the difference between Robocop 1 and 3. Watering it down didn't help it at all. Neither did the remake. But hey, I've backed up Deadpool working as PG-13 plenty, and said it could work. But saying it would be more successful or of equal quality then this film is ridiculous. This film hit every note right with audiences. Change it or the marketing and you won't get the same results. I don't see how people are ignoring this. The uncensored attitude is part of the package and a huge reason why audiences were entertained. They were not turned off by the rating at all. They wanted more if anything.