I disagree. The "velociraptor" Lizard look is iconic and should be preserved in the new film. The snout faced Lizard has appeared in some variation for many years now in countless comics, cartoons and video games. I doubt in any of his previous appearances anyone claimed his look was unimaginative, uncreative, or lame.
I can understand updating a character a bit for his onscreen appearance....but this simply isn't Lizard. It's an X-file or random alien lizard guy # 464564 from some sci-fi flick.
The classic Lizard with the snout should appear in the movie. They can still easily update him in a creative fashion or change him up a bit, that's cool. But they shouldn't dump everything about the character and reduce him to this. I know some people are saying "oh it's the Ditko" look. But that's arguable. Spideys' updated costume obviously isn't paying homage to the earliest versions of Spidey So why would the lead villain's appearance?