Does the summer blockbuster season matter anymore?

[terry78]

I know that's when a lot of tentpoles come out, but it seems like it's starting to matter less and less when movies are released as far as box office goes. There are really no more "dead zone" months anymore, hell March feels like May right now with like four giant movies that would normally be released during that time coming out.

 

[scarlet-witch]

Yes, it still matters. Summer blockbusters will always be a thing. Everyone is out of school and has more time to go to the movies. March is a good kick of month. January and February are easily the slowest movie months, the Oscar movies getting wider releases are about the only interesting thing about them. March is a hype month. Since The Hunger Games proved you could open a big film then, people start to get excited about movies again. They've had two slow months, the Oscars are done, time to release the big ones again. April is a down time month, then we get into Summer Blockbuster, then Awards season.

 

[psylockolussus]

Yes. Still the busiest four straight months of the year for me when it comes to movies.

 

[Warhammer]

Yes, it still matters. Summer blockbusters will always be a thing. Everyone is out of school and has more time to go to the movies. March is a good kick of month. January and February are easily the slowest movie months, the Oscar movies getting wider releases are about the only interesting thing about them. March is a hype month. Since The Hunger Games proved you could open a big film then, people start to get excited about movies again. They've had two slow months, the Oscars are done, time to release the big ones again. April is a down time month, then we get into Summer Blockbuster, then Awards season.

Actually, I'd say 300 was the film that truly kicked off the March blockbuster trend.

 

[Mandon Knight]

I think it depends on how old you are, in terms of a nostalgic view of days gone by where a film or several ran for months throughout the summer, films are not simply in the cinema screen for as long these days but garner quicker sales and Box office, there is no 'slow build' of anticipation anymore.

 

[redhawk23]

Yes, it still matters. Summer blockbusters will always be a thing. Everyone is out of school and has more time to go to the movies. March is a good kick of month. January and February are easily the slowest movie months, the Oscar movies getting wider releases are about the only interesting thing about them. March is a hype month. Since The Hunger Games proved you could open a big film then, people start to get excited about movies again. They've had two slow months, the Oscars are done, time to release the big ones again. April is a down time month, then we get into Summer Blockbuster, then Awards season.

February is the new March. Movies like Black Panther and Pacific rim 3 are placing their beta following g the huge success of MOF the Lego movies and Deadpool. The floodgates are open.

September is still very much a dead zone.

 

[Tacit Ronin]

Summer blockbuster season does matter. Only thing is, the whole year is now the summer blockbuster season!

 

[Finarfiniel]

February is the new March. Movies like Black Panther and Pacific rim 3 are placing their beta following g the huge success of MOF the Lego movies and Deadpool. The floodgates are open.

I'm pretty sure the main reason that Marvel decided to release Black Panther in February is because it's Black History Month. It was originally slated for November this year but got pushed back when Marvel decided to put Spider-Man: Homecoming in the July slot, pushing Thor: Ragnarok back from July to November and BP from November to February because of the above and also because it has to be released prior to Avengers: Infinity War in May.

 

[Jean-Luc Picard]

February is the new March. Movies like Black Panther and Pacific rim 3 are placing their beta following g the huge success of MOF the Lego movies and Deadpool. The floodgates are open.

September is still very much a dead zone.

 

[Octoberist]

September will always be dead month due to school. Elementary, high school, and most colleges with students (and parents) adjusting to the new year.

The most money a movie can make during that month is like what...12-15 million? 20 if they're lucky?

 

[Octoberist]

And yes, Feb has proven itself to be a strong month for movies.

 

[Sithborg]

Only one or two weekends though. It is solid for mid range hits, but not summer blockbuster numbers.

 

[Kahran Ramsus]

It still matters. It just starts earlier than it used to. January and September are as dead as ever.

 

[Octoberist]

Only one or two weekends though. It is solid for mid range hits, but not summer blockbuster numbers.

Yeah, for smaller films, and the like.

 

[DorkyFresh]

Interesting topic, Terry! I feel like any vacation time is better for theater turn out, especially in smaller towns with not much going on.

 

[Warhammer]

Jan and Sep can possess a tentpole film if one is placed there. I guarantee if you release a Batman film in September for some odd reason, it will make ass loads of money. Before 300, nobody thought March was a month for tentpoles. Logan just made 85 million on opening weekend and that's an R-rated film at that. Someone just has to take a chance.

 

[2kt09]

I know that's when a lot of tentpoles come out, but it seems like it's starting to matter less and less when movies are released as far as box office goes. There are really no more "dead zone" months anymore, hell March feels like May right now with like four giant movies that would normally be released during that time coming out.

Summer blockbuster season does matter. Only thing is, the whole year is now the summer blockbuster season!

Spoiler

 

[Warhammer]

Spoiler

Funny gif especially since only one of those have been released.

 

[2kt09]

Funny gif especially since only one of those have been released.

Those RLM before the year satires keep getting better.

 

[Warhammer]

RLM is pretty good, I must admit.