On the day that public records revealed that Elon Musk had become Twitter’s biggest shareholder, an unknown sender texted the billionaire and recommended an article imploring him to acquire the social network outright.
Musk’s purchase of Twitter, the 3,000-word anonymous article said, would amount to a “declaration of war against the Globalist American Empire.” The sender of the texts was offering the Tesla and SpaceX CEO a playbook for the takeover and transformation of Twitter. As the anniversary of Musk's purchase of the platform approaches, the identity of the sender remains unknown.
The three texts were sent on April 4, 2022. In the nearly 18 months since, many of the decisions made by Musk after buying Twitter appear to have closely followed that roadmap, up to and including his ongoing attacks against the Anti-Defamation League, a nonprofit organization founded by Jewish Americans to counter discrimination.
The text messages described a series of actions Musk should take after gaining full control of the social media platform: “Step 1: Blame the platform for its users; Step 2: Coordinated pressure campaign; Step 3: Exodus of the Bluechecks; Step 4: Deplatforming.”