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I do believe the concerns that the FF will take a backseat to the Silver Surfer in terms of marketing are valid. But to be honest...they have to at this point. If the first film had hit it out of the park this reverse marketing strategy wouldn't be necessary. But it is.
I look at it this way: Remember Mariah Carey's 1996 hit "Fantasy"? When her squeaky-clean pop career was starting to falter, she did something daring: For that song she collaborated with a rap artist named Old Dirty Bastard (A.K.A. "ODB"). At the time this was revolutionary...unorthodox. Nevertheless, she married her pop/soul sound with the popular hip hop vibe and the result breathed new life into her career. She then secured an even stronger R&B/Hip Hop audience due to those rap "features" and now has complete crossover appeal as music's biggest selling female artist in history (with the most No. 1 singles too).
I see the FF2 film doing something similar. Silver Surfer is their "ODB"--the revolutionary "cool" factor they need to regenerate interest in the Fantastic Four's faltering public image. He is absolutely necessary for this film to be a success. In of themselves, the Four are simply not that interesting to some people--and that goes for the comics as well. That's why their books ALWAYS feature characters like the Watcher, the Inhumans, other Marvel heroes, Dr. Doom, etc. It's their dynamic with these other characters that makes the FF appealing.
And those characters were also on their front covers...so why should it be any different in the films?
Good call on the Mariah similarity(Her best track IMO

I'm sure the core of the 4 will be there in the actual movie and hopefully expanded from the first but the selling of the movie to an underwhelmed public and media is gonna be done through the visually striking Silver Surfer which is smart IMO,it may feel from the promo stuff that this is a Silver Surfer feat the FF movie but in the film itself hopefully that won't be the case.
Blasphemy!![]()
I hate logo posters/trailers

