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UPDATE#2 (May 12)
The Dodge Fantasticar tv spot is now online! At the link provided theres also some details and a pic of the car they're going to use at the Coca-Cola 600.
Link(Windows Media file): http://wm.world.mii-streaming.net/media/convergent/dcstudios/VIDEO/2007/may/dodgemovie.wmv
Source: http://cgmedia.daimlerchrysler.com/...9A9F9EE8EE0A5CEF8EACF90C6AC9AD9?id=6886&mid=1
--------------------------------------------------------------------------
UPDATE#1
More videos and articles.
--------------------------------------------------------------------------
Some new articles (one with a brand new pic) on the Fantasticar which is sponsored by Dodge.
From Chrysler Group, Detroit News and Auto Week :
http://www.detnews.com/apps/pbcs.dll/article?AID=/20070407/AUTO01/704070340/1148/rss25
http://www.autoweek.com/apps/pbcs.dll/article?AID=/20070307/FREE/70305009/1528
The Dodge Fantasticar tv spot is now online! At the link provided theres also some details and a pic of the car they're going to use at the Coca-Cola 600.
Link(Windows Media file): http://wm.world.mii-streaming.net/media/convergent/dcstudios/VIDEO/2007/may/dodgemovie.wmv
Source: http://cgmedia.daimlerchrysler.com/...9A9F9EE8EE0A5CEF8EACF90C6AC9AD9?id=6886&mid=1
--------------------------------------------------------------------------
UPDATE#1
More videos and articles.
--------------------------------------------------------------------------
Some new articles (one with a brand new pic) on the Fantasticar which is sponsored by Dodge.
From Chrysler Group, Detroit News and Auto Week :
Employee News Daily -- April 10, 2007
Top Stories
Fantasticar features Dodge brand characteristics
Superheroes need super wheels, said The Detroit News. The heroic quartet of the Fantastic FourThe Thing, Human Torch, Invisible Woman and Mr. Fantastic, will star in Fantastic Four: Rise of the Silver Surfer, which Twentieth Century Fox will release June 15. The vehicle of choice for the Fantastic Four is the one-of-a-kind Fantasticar. In the movie, it is capable of speeds of up to 550 mph and can reach an altitude of 30,000 feet. Fantasticar can separate into three sections. Each one has deployable wings and can maintain the same speed and performance as the entire craft. And it has a HEMI®. Among the Dodge cues are the brands signature crosshair grille and headlights. Designed by Tim Flattery, a Michigan native and 1987 graduate of the Center for Creative Studies in Detroit, the Fantasticar was inspired by the shape of a manta ray. The Ram logo appears on the exterior and interior of the vehicle. Also getting some screen time in Fantastic Four: Rise of the Silver Surfer are the Dodge Ram Mega Cab® and Dodge Durango.
The Fantasticar -- with Dodge branding -- will appear in "Fantastic Four: Rise of the Silver Surfer" this summer.
Super Dodge for Superheroes
No. 5 U.S. brand lands product placement rights to 'Fantastic Four' film, inspires supercar's design.
Scott Burgess / The Detroit News
Superheroes need super wheels.
So it only makes sense to pimp their ride with a cross-haired grille and drop a Hemi under the hood.
When the Fantastic Four start up their Fantasticar on June 15 in theaters, the car will be a Dodge.
America's fifth-largest brand has confirmed it landed the product placement rights to "Fantastic Four: The Rise of Silver Surfer."
"We saw this as a great opportunity," said James Kenyon, a Chrysler Group spokesman. "We like the demographics of the movie and think it will play well with Dodge."
The sleek vehicle, inspired by the shape of a manta ray, took about 10 months to design and build, said the Fantisticar's designer, Tim Flattery, the conceptual artist for the film.
Once it was complete, it lacked the branding of any carmaker until Dodge struck a deal with 20th Century Fox last fall. Kenyon declined to say how much Dodge spent on the deal.
Flattery, a Michigan native and 1987 graduate of the Center for Creative Studies in Detroit, didn't have to look past his driveway for inspiration.
"I drive an SRT8 Dodge Magnum," said Flattery, who designed the Batmobile for the movie "Batman Forever."
The 4,000-pound prop measures 20-feet long and 13-feet wide and has amazing on-screen abilities; in real life, however, it needs a crane to move.
Source Links: http://comnet.chrysler.com/comnet/C...blicationName=Employee+News+Daily&issueId=927
The movie Transformers will feature GM vehicles as robots. This Hummer H2 transforms into an Autobot named Rachet.
Cars Become The Stars
Execs want studios to promote cars in motion pictures
By MARC GRASER | ADVERTISING AGE
AutoWeek | Updated: 03/05/07, 1:59 pm et
The auto industry long has had a love-love relationship with Hollywood. Now the two are getting even closer.
A growing number of major automakers are setting up shop in Los Angeles. They are moving executives there to do lunch with movie studio or TV network honchos, agents and artists.
Last year the Chrysler group appointed Michael Curmi to the new position of senior manager of entertainment marketing. Audi of America Inc.'s Stephen Berkov became his company's director of brand innovation. Both executives work in Los Angeles.
Even though Nissan North America Inc. moved its headquarters last year from Los Angeles to Nashville, product placement manager Clarke Osborne stayed behind to broker entertainment deals. Ford Motor Co. has had a Los Angeles entertainment office for three years.
General Motors and Mercedes-Benz USA are expected to plant executives in Tinseltown soon.
Branding entertainment
Car companies no longer are relying solely on product placement deals or on entertainment marketing companies to choose projects for them. Automakers are taking a more hands-on approach to put a bigger spotlight on their newest models.
The auto industry is not only the largest U.S. advertiser but also the biggest player in branded entertainment. It spends more than any other industry to place its products in TV shows, movies, music videos, video games and live events. Car companies also are creating original content for those venues.
Auto executives say branded entertainment will be a major part of every new-vehicle launch.
Getting closer to Hollywood deal makers and creative types will help car companies play more prominent roles in entertainment products, automakers reason.
Auto executives think they'll be able to make bigger deals and persuade filmmakers to emphasize brand and vehicle attributes they want to convey to consumers. They also think they'll get to read scripts more quickly and manage the overall process more efficiently. And they don't have to set up meetings three weeks in advance.
On the ground
Says Myles Romero, Ford Motor's director of global brand entertainment: "It does make a difference to be located with the people you want to be in business with. It's easier to communicate with them."
This summer, Paramount Pictures' live-action film adaptation of Hasbro's popular Transformers toy line will prominently feature Chevrolet, GMC, Pontiac and Hummer vehicles as shape-shifting, talking robots.
Dodge is providing the "Fantasticar" as the vehicle for superheroes Mr. Fantastic, the Invisible Woman, the Thing and the Human Torch in the movie Fantastic Four: Rise of the Silver Surfer. Dodge beat out Ford, Volvo and Audi for that deal.
Says Ford's Romero: "It's challenging times for the automotive industry. Budgets get looked at pretty hard. We've been left alone and allowed to continue to grow, three years into this.
"It's a testament that the company thinks this is working."
http://www.detnews.com/apps/pbcs.dll/article?AID=/20070407/AUTO01/704070340/1148/rss25
http://www.autoweek.com/apps/pbcs.dll/article?AID=/20070307/FREE/70305009/1528
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