You know I have a very stroung opinion when it comes to product placement in movies. The extreme scene when Johnny comes walking out was wayyyyyyyyyyyyyyy over the top, and do not give me the crap about 'oh, that's the way it is at BMX events'. This is not a BMX Extreme event, or a NASCAR race. it's a movie, and when advertisements overtake a scene to the point of distraction, then it is too much. Johnny with the Jiffy Pop in his hand, or the box of Corn Flakes sitting on the kitchen sink, or the Ram logo on the Fantasticar, and other subtle placements is fine. Subtle is the key word. Not smashmouth in your face.