KenK
Avenger
- Joined
- Mar 3, 2004
- Messages
- 10,655
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Yeah, from a marketing standpoint, they have played up too many of the lighter moments in the film, and people will be blindsided if it's as dark and edgy as some of described it. Rape, statutory or not, isn't something for every PG-13 movie, that's for sure. Is it too late for them to keep it an R-rated film and just roll the dice, I don't know. Smith has had successful R-rated films in the past, but the marketing for the film is a bit of a bait-and-switch. Will it hurt the film's box-office potential? It might, but we're still dealing with Will Smith, who's been one of, if not THE most bankable film star in Hollywood. Since Independence Day, the man's only had what, two films make less than a hundred million dollars? The man took a low-key December-release drama like Pursuit of Happyness, and made it a blockbuster comparable to your average summer release. He did the same thing with Hitch which was a February release.
Eventually Will Smith will have a few more movies that don't quite make the big bucks as all his other films, but I don't think Hancock will be one of them. If anything, I'm going to go out on a limb and say that the film might just break at least one box office record.
Eventually Will Smith will have a few more movies that don't quite make the big bucks as all his other films, but I don't think Hancock will be one of them. If anything, I'm going to go out on a limb and say that the film might just break at least one box office record.
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