The Punisher How will Marvel Still Market This and Thor: Ragnarok?

[Dasher10]

They both come out at roughly the same time. How will Marvel's marketing be affected and will there still be any marketing for Punisher?

 

[Ozbridge]

In the last 3 years, how can Disney market March-live action remakes, early-May MCU movies, late-May critic-proof cash grabs and mid-June Pixar animations in Spring-Summer?

How can they market Thanksgiving animations, November MCU movie and Star Wars in 4th quarter?

Juggling the marketing of several project at the same time is no big deal for Disney. Even in the MCU the TV series and films have has close release dates before, and they are handled separately by Marvel Studio, ABC and Netflix (not Disney). Thor and Punisher won't be exceptions.

 

[Panacea]

I'm sure all projects are allocated an appropriate marketing budget from the get-go. I seriously doubt that Marvel studios just have one big marketing budget that they draw from throughout the year.

 

[Random490]

I'm sure all projects are allocated an appropriate marketing budget from the get-go. I seriously doubt that Marvel studios just have one big marketing budget that they draw from throughout the year.

Also important to remember that just because the companies are own by disney does not mean it's one big company. Marvel still operates as it's own company (one that answers to Disney) with it's own divisions. Marvel Studios/TV/Comics each have their own marketing departments. The Studios division Marketing team is only concerned with marketing for Marvel Studios and Marvel TV for Marvel TV. I doubt they are overly concerned with other divisions other than making sure releases aren't the same week. Beyond that they have enough work to deal with separately.

 

[righthooksrus86]

Still kinda blows my mind to think The Punisher is technically a disney character now lol.

 

[KRYPTON INC.]

They both come out at roughly the same time. How will Marvel's marketing be affected and will there still be any marketing for Punisher?

 

[MurkeNyou]

I don't get the confusion. One is a feature film with all that high dollar marketing, and this is a Netflix tv show. You think you are gonna get Punisher wide scale promotion?

 

[legendkillin]

They are different divisions so it won't be an issue. The movies always take top priority too, I rarely see tv ads for the Netflix shows I see mostly banners online for them.

 

[strangelove]

They have to be careful to maximize the hype for each title. But the movies may have a bigger song and dance dedicated to them. It's curious to see which breaks first, the Punisher release date or the Avengers: Infinity War trailer. I'm hoping that the Avengers trailer doesn't suck all the air off the vacuum and sort of pre-empt the hype, so the release date gets more response than crickets and tumbleweed.

 

[eon001]

I guess Marvel have created there own form of counter programming.

You don't like colorful humorous action? Here is some dark gritty violence.

Oh you like both? Double the fun. Everyone wins.