How Would You Improve MTV?

[TMC1982]

With "Total Request Live" ending, this subject got me thinking. If you were in control of MTV, what would have to be done in order for the network to successfully reclaim its edge and reverence? The solution simply can't be "well, they need to play more videos" or they need to star airing "Beavis & Butt-Head" reruns.

 

[Jennifer Walters]

Cancel The Real World, Cancel the Challenges, Cancel The Hills, Cancel all their programming. Music Television should be strictly only about music. Music videos, music programs (following artists in recording CDS, concerts, etc), and music countdown (but where they actually play the WHOLE video not a 20 second clip.)

 

[PyroChamber]

Do any of the so-called "music channels" play music anymore? I heard that even Fuse has become like MTV.

 

[Nivek]

I would Kill it. It's not what it intended to be.

 

[Phatman]

Cancel The Real World, Cancel the Challenges, Cancel The Hills, Cancel all their programming. Music Television should be strictly only about music. Music videos, music programs (following artists in recording CDS, concerts, etc), and music countdown (but where they actually play the WHOLE video not a 20 second clip.)

That's a good start. I'd say revert it BACK TO WHAT IT WAS BEFORE BILL CLINTON GOT ELECTED. Before the 92 election MTV was a relevant and useful channel, afterward the election it lost its identity. As much as I love Beavis& Butt-head and Daria They ushered in the end of the real MTV and what we have today..

When I was a teenager (mid 1980's-1990s) I remember back in the 80's when MTV was MTV. A 24-hour channel devoted to only music. Just music videos, the making of music videos, the making of albums and such. Have:

YO! MTV Raps! for the hip-hop/Rap stuff and
MTV Oldschool for the Oldschool Rap fans,
MTV Classics for the classic videos like Madonna and Michael Jackson, Twisted Sister, Metallica. MTV soul For R&B
Bring Back that accoustic show from the 90's.
Bring on a new generation of DJs for each of the shows.
Behind the recordings- a show devoted to the production of records with behind the scenes, concert footage and interviews with performers.
Have an online show with free weekly Mp3s and free music videos. call it the MTVishow. A great way to promote new artists.



If Sumner Redstone and Viacom do this, MTV will be worth watching again.


MTV

 

[X-Ray]

Music videos. Each weekday dedicated to a specific music genre with one day dedicated to international stuff. Leave open a late 2-3 hour time slot for Human Giant & some other worthy ****. The weekends can be for request lines or whatever.

 

[enterthemadness]

Music Videos. Mostly them, but with some reality programming to keep that demographic happy, but a good 80-90% music video's. Rock, hip-hop, metal, soft rock, pop, everything buy country or disco.

VH1 can have disco.

 

[KenK]

Cancel The Real World, Cancel the Challenges, Cancel The Hills, Cancel all their programming. Music Television should be strictly only about music. Music videos, music programs (following artists in recording CDS, concerts, etc), and music countdown (but where they actually play the WHOLE video not a 20 second clip.)

Whoa, Whoa, Whoa!! Let's not go buckwild! I think if anything, the Real World just needs to be retooled to get back to what it used to be. I don't think it should be completely removed.

Yes, the channel does need to get back to focusing on music, but there was still a lot of great alternative programming back in the day. It's just a matter of being mindful of the balance.

 

[amazingfantasy15]

Whoa, Whoa, Whoa!! Let's not go buckwild! I think if anything, the Real World just needs to be retooled to get back to what it used to be. I don't think it should be completely removed.

Yes, the channel does need to get back to focusing on music, but there was still a lot of great alternative programming back in the day. It's just a matter of being mindful of the balance.

You can't retool those shows because everyone on a reality show is hoping this will jump start their movie/celebrity career. I agree with everyone saying for MTV to improve be relevant again they need to focus on music again, music in all it's forms, latest trends in music, behind the scenes of what going on with bands, if you're going to have reality programming have it be bands on the road or a documentary on the making of a new album. All the crappy reality, psedo-reality and dating shows, anything that isn't directly tied into music should be killed.

 

[Ass Assassin]

I would Kill it. It's not what it intended to be.

Pretty much, euthanasia is probably the only solution left.

 

[GhostPoet]

I would cancel ALL reality shows and have them play music videos and maybe do exlusive interviews, etc...

 

[The Incredible Hulk]

Bring back Headbanger's Ball!

 

[fu manchu]

That's a good start. I'd say revert it BACK TO WHAT IT WAS BEFORE BILL CLINTON GOT ELECTED. Before the 92 election MTV was a relevant and useful channel, afterward the election it lost its identity. As much as I love Beavis& Butt-head and Daria They ushered in the end of the real MTV and what we have today..

When I was a teenager (mid 1980's-1990s) I remember back in the 80's when MTV was MTV. A 24-hour channel devoted to only music. Just music videos, the making of music videos, the making of albums and such. Have:

YO! MTV Raps! for the hip-hop/Rap stuff and
MTV Oldschool for the Oldschool Rap fans,
MTV Classics for the classic videos like Madonna and Michael Jackson, Twisted Sister, Metallica. MTV soul For R&B
Bring Back that accoustic show from the 90's.
Bring on a new generation of DJs for each of the shows.
Behind the recordings- a show devoted to the production of records with behind the scenes, concert footage and interviews with performers.
Have an online show with free weekly Mp3s and free music videos. call it the MTVishow. A great way to promote new artists.



If Sumner Redstone and Viacom do this, MTV will be worth watching again.


MTV

i miss YO! MTV Raps! i wish that came back.

but they should go back playing more music video.

 

[SoulManX]

Burn to the ground maybe

 

[Manic]

I'd re-organize their programming, while allowing them to keep their bullcrap reality shows. Here's a breakdown...


EARLY MORNING to NOON(ish)
-MTV Wake-Up: A morning block of music videos for a couple of hours.
-Music Videos: A mish-mash of random music videos playing all morning.
-Reruns of yesterday's music video countdown shows.

AFTERNOON (starting at 3:00)
-MTV Live: Revive the precursor to TRL. A talk show where celebrities show up to plug their movies and new albums, spiced with the occasional live performance. This can also be used to showcase new bands MTV is clearly being paid to push. The audience of screaming teenagers are still here.
-MTV Pop 10: A top 10 countdown show where viewers call, text, ect. their favorite popular music videos. Because there are no celebrity interviews clogging it up, the whole hour can be dedicated to playing 10 music videos in their entirety.
-MTV Rock 10: Same idea, but with rock videos only.
-MTV Hop 10: Same idea, but with hip-hop/R&B videos.

EVENING / PRIME TIME
-Reruns of last night's (or Friday's, if it's a Monday night) non-music programming. This allows MTV to air their reruns of Real World, RW/RR Challenges, The Hills, or what the hell ever for about 2 hours.
-New episodes of their non-music programming. Get your new episode of The Hills, Real World, Made, ect. rotated within this 2-hour block on weeknights.

They can keep their FNMTV on Friday nights, along with whatever they might be using as a news show. If they don't have a current news show, they need to revive MTV News to talk about serious news topics, even if it's only for 30 minutes/one hour each week.

Late Night, they can play whatever they want. 10,000 music videos, reruns of Next, whatever.

Weekends are also free reign to play reruns of all their crap. Even in the mid-90s or so, all you could catch were Real World and Road Rules marathons on Saturday. So that's just fine.



There. I fixed MTV. You're welcome. Pay me, Viacom.

 

[Kenny Eugene McCall]

They need to do a Saturday Morning block of classic music-based cartoons and live-action shows such as Beavis and Butt-Head, Jem, Kidd Video, New Kids on the Block, The Archies, Daria, The Monkees, The Partridge Family, Kid 'N' Play and Catwalk. All starting at 6a.m.-12p.m. Saturdays.

 

[Ratcrawler]

MTV was dead to me when they cancelled Clone High. That network can burn in hell.

 

[Hush]

Play Music or get lost.

 

[SPIDER-MAN-ROX]

Either they go back to playing music videos on a regular basis, get rid of the channel completely if they don't, or just rename the channel something besides MTV.