WCW was knocked constantly in the mid-1990’s for a failure to create new talent. The narrative created by Vince McMahon was that Eric Bischoff could—with the support of WCW owner Ted Turner’s checkbook—simply gobble up any wrestler he wanted. Whether the claim was fictional or not, it was proven incorrect with the emergence of Bill Goldberg in 1997.
Goldberg was, and still is, a bona-fide star created in WCW, and his popularity even surpassed Sting on the babyface side of the card.
“Sting originally set up my introduction with Goldberg,” noted Bischoff. “If you remember—in 1997, WCW was on fire. We went from a distant second, and I’m talking a million miles away from the WWE, to going head-to-head and even beating them in 1997. Bill’s personality, his character, his drive and desire, were a perfect confluence.”
Goldberg’s winning streak, which built to the fictional number of 173-0, began in his debut against Hugh Morris on the September 22, 1997 episode of Nitro.
“The whole ‘Streak’ idea originated because we wanted to bring out the best that Bill could offer without putting him in situations where he was destined to fail,” explained Bischoff. “We needed to keep his matches short and very simple, just because of his lack of experience. He’d only been in the [WCW training center] Power Plant for a few months before we brought him onto television, and that is not enough time to expect an athlete—no matter how talented—to build the skillset needed to have a 12-, 15-, or 20-minute match. If we were going to attain the maximum benefit of what Bill could bring to the table, we had to protect him. There was no other option.”
Goldberg told SI last June, “When I went to WCW, I told Eric Bischoff that I wasn’t going to be some dips--- who was thrown around the ring for $500 bucks a week. I told him, ‘I’m going to make a difference, I’m going to make an impact.’ And with a lot of people’s help—whether it’s the Steiners, or Kevin Nash, who at times was very helpful, Curt Hennig or Rick Rude—the rest is history.”
Goldberg’s irrational confidence, which irritated some of his fellow wrestlers in WCW, was necessary to succeed in the cutthroat, insanely competitive, and political world of pro wrestling.
“Bill has the same intensity today. We saw that again and again in his 2K17 interviews leading up to his appearance on Raw this past Monday night. He’s confident, he’s intense, and he’s not going to take any crap from anybody,” said Bischoff. “He’s got a very clear-cut idea of who he is and what he wants to do, and that intensity, that charisma, and energy is raw and it’s real—and that is no different today than it was in 1997. That’s why the crowd reacted the way they did to him this past Monday night, and that is the core of why people love sports entertainment. They want to live vicariously through a character, and Bill’s character is so true to himself. He’s playing himself with the volume turned up just a little bit, and that strikes a chord with a lot of people.”
A major moment in the history of WCW occurred on Monday, July 6, 1998 as “Hollywood” Hulk Hogan defended the WCW championship against Goldberg on Nitro. Bischoff has dealt with criticism over the years that the match should have main-evented Starrcade that December, instead of used on Nitro to defeat Raw in the ratings.
“Pull yourself back and look at what made Nitro such a powerhouse. It was really because we were the first ones to have the courage and the commitment to put pay per view-caliber matches on prime time television,” said Bischoff. “A lot of fans thought we should have held that match off and it would have had a more positive outcome on the future of WCW, but none of that is true.
“WCW ended up where it ended up because of the decisions that were made by AOL-Time Warner and Turner Broadcasting, and those decisions were made far before we decided to have the match between Hulk and Goldberg. So would it have saved the fate of WCW? No, that’s fantasy. We put pressure on ourselves during the process to have to create a really good story, and sometimes we were successful and sometimes we weren’t, but the formula of putting pay per view quality matches on prime time television was the formula that made Nitro a success.”
The match between Hogan and Goldberg, and the idea to drop the title, was first suggested to Hogan.
“Hulk recognized the power and magnitude that it would have,” said Bischoff. “By doing so, he wanted to elevate Goldberg and WCW. If I had to do it again, I’d probably make the same decision.”