This is the part that you offer an alternative.
Comic book sales have been going down consistently, the people at DC are doing something that they hope will give comic book sales a shot in the arm.
It's easy to sit back and go "THEYS ARE STUPID TROLL TROLL DIE IN A FIRE I HOPE YOU LOSE YOUR JOB TROLL TROLL".
You obviously care about the comic book industry enough to have a 12 issue plan on how this will fail, why don't you put as much energy into creating a 12 issue success plan and then email it to them?
DC doesn't accept unsolicited material. Anything you send to them will either be sent back to you or dumped in the trash. Not that Didio and Lee will listen to me if they did accept unsolicited business plans.
I wrote a whole plan on how to fix the industry on my
blog a month ago. There is no one magic bullet to fix the problems plaguing the comic book industry. A relaunch alone won't cut it.
It's gonna take a comprehensive plan that focuses on all the issues such as content, distribution and forming a relationship with today's customers, especailly the moms and casual buyers who are turned off by the gore, sexual content and profanity. Many non comic fans or people who used to read comics when they were younger are disgusted by stories like Identity Crisis, Cry For Justice or the Professor Pyg Character in Batman & Robin. These aren't the kinds of comics people want to share with their kids to get them into the hobby.
Editorial is really going to have to focus on developing an all-ages product to get the casuals back, and there'd really be a need to focus on Independent readers ages 7 and up. Something in the style of Batman: TAS, STAS, JLU and Batman Brave and the Bold. Content for characters is going to have to be one-and done issues and two-three issue story arcs to hook the casuals and younger readers.
And prices are going to have to come down if the industry wants to reach the 20million plus kids coming up in the baby boom that's going on. Comics have to be priced competively if they're going to survive in a world of eBooks, dollar games, itunes and redbox DVDs. A 32-page comic or eComic should not cost more than a movie rental or three songs on itunes. It's not competitive.
Marvel and DC are going to have to give Diamond the boot and sign up with Hatchette, The Hudson Group or some distributor who can get them back in retail outlets like supermarkets, drug stores and big box stores like Wal-mart, Kmart, and mom and pop shops where comics can be seen. They're going to have to offer returnability on their comics to these retailers. And as a goodwill gesture, they might have to buy back all those crappy 90's comics many a mom and pop shop, supermarket or newsstand are still stuck with today.
A turnaround can be done, but it's going to require a lot of planning, organizing and a lot of pain.