To whomever is displeased with this series:
If you're not pleased with the artwork, that's fine. My buddies and I argue all the time about comic artists. They think Jim Lee is the best Batman artist of all time, and I say it's Neal Adams. It's just a matter of personal taste.
However, those of you who have qualms with the story simply just don't get it. Captain Marvel was never a hardass. Ever. He's the big kid who protects the nerds from the bullies. He only fights when his hand is forced, not at the slightest whim. Captain Marvel is all-powerful, but not domineering. Cap's stories are all about lighthearted fun, the good guy winning, and a child's sense of scope and amazement, and that is exactly what Jeff Smith envokes in this story.
In the '40s and '50s, Junior was actually the one with the realistic stories and hardassed demeanor, at least compared to the Big Red Cheese. Honestly, that's the only reason why I'm not irate when reading 'TToS'. Freddie has always had more urban and realistic stories(not that meeting tattoo artist gods and jumping into mouths of minotaurs is realistic, but...), and if that's the direction they want to go in, I'd rather them do it with Freddie, because that's always been the tone of his books. It just wouldn't work with Billy. He's too kind-natured.