Yeah...ummm, I haven't read X-Force: Ain't No Dog, but if that's really what happens then yeah, Quesada is taking it a bit too far. Of all people, it shouldn't have been Wolverine preaching about the hazards of smoking. Wolverine never stopped anything just because it was bad for his health, he's ****ing Wolverine for Christ's sakes!
If Quesada wants to make an impact on readers who smoke or even kids, he could have an actual hero die of lung cancer. Of course, DC already beat him to it with The Question (right?)
Whatever, people are coming down really hard on smokers for some reason. It's one thing for people close to you to give you a hard time, but lately I've been getting it from strangers too. "You know...", of course I know, it's all over every pack I pick up and every person won't stop talking about it.
What we don't need is preachiness in our comics. That's propaganda, with a very personal target. Marvel should be above things like that.