Justice League Justice League Box Office Prediction - Part 6

[SomeOldGuy]

So...it does have good legs, or it doesn't? The box office man seems to think it does.

I’d say its legs were fine, but not enough to make up for a weak OW. It had neither the initial excitement of BvS nor the WOM of WW. So...here we are.

 

[I Am The Knight]

The audacity to put someone who directed almost the entire movie in the title? How dare they!

The posts when JL was being praised on Twitter were the best. "It's Snyder's movie! They better not give Joss credit for this! This is Snyder's Justice League!!!"

Fast forward 2 months... "The audacity to put his name in the titles is astounding."

 

[Flemm]

So...it does have good legs, or it doesn't? The box office man seems to think it does.

It will probably end up with a 2.4-2.5x multiplier, which is ok, but nothing special.

Ragnarok will do better, off of a much larger opening. Doctor Strange did significantly better off of a slightly smaller opening.

Suicide Squad had a 2.43x, or thereabouts, so Justice League will be pretty close to that.

The issue with Justice League is that there was Coco on the Thanksgiving holiday, then 2 weeks of nothing much because of Stars Wars coming up. Coco has been #1 for 3 weeks.

So there hasn't been anything impressive about the movie's legs, really. It just hasn't been BvS-level awful.

 

[ManWithNoName18]

It will probably end up with a 2.4-2.5x multiplier, which is ok, but nothing special.

Ragnarok will do better, off of a much larger opening. Doctor Strange did significantly better off of a slightly smaller opening.

Suicide Squad had a 2.43x, or thereabouts, so Justice League will be pretty close to that.

The issue with Justice League is that there was Coco on the Thanksgiving holiday, then 2 weeks of nothing much because of Stars Wars coming up. Coco has been #1 for 3 weeks.

So there hasn't been anything impressive about the movie's legs, really. It just hasn't been BvS-level awful.

BVS had a 1.9 multiplier hard to do worse than that, but it also had a really great opening weekend that kept it from bombing.

 

[cristianegan]

The Avengers with unknown characters made $1.5 billion way back in 2012. There is absolutely no excuse for Justice League with the most iconic characters to make less than $3 billion in 2017 with much expanded international markets, 3D, IMAX and 5 years worth of inflation. Absolutely no excuse.

 

[JOE]

The Avengers with unknown characters made $1.5 billion way back 2012. There is absolutely no excuse for Justice League with the most iconic characters to make less than $3 billion in 2017 with much expanded international markets, 3D, IMAX and 5 years worth of inflation. Absolutely no excuse.

No excuse for not being the biggest movie of all time? I'm sorry, what?

 

[Playco Armboy]

The Avengers with unknown characters made $1.5 billion way back in 2012. There is absolutely no excuse for Justice League with the most iconic characters to make less than $3 billion in 2017 with much expanded international markets, 3D, IMAX and 5 years worth of inflation. Absolutely no excuse.

lol BvS with a 90+ Tomatometer wouldn't have gotten Avengers numbers anyways, let alone $3 billion.

 

[StormC]

Here's my question that I've been thinking about: is Superman a marketable brand? When was the last time general audiences raved for the character?

STAS was a modest success but nowhere near on the level of BTAS.
JL was a big cornerstone of Cartoon Network but had many characters besides Superman.
Smallville was successful but was not really marketed as a Superman show.

This takes us back to 40 years ago with Reevesman. All films after the first two was a mixed bag. I don't know if Superman is an X Factor anymore when Batman - and now Wonder Woman - are a draw onto themselves.

 

[Superchan]

Here's my question that I've been thinking about: is Superman a marketable brand? When was the last time general audiences raved for the character?

STAS was a modest success but nowhere near on the level of BTAS.
JL was a big cornerstone of Cartoon Network but had many characters besides Superman.
Smallville was successful but was not really marketed as a Superman show.

This takes us back to 40 years ago with Reevesman. All films after the first two was a mixed bag. I don't know if Superman is an X Factor anymore when Batman - and now Wonder Woman - are a draw onto themselves.

That would be a resounding YES!

Smallville was most certainly marketed as a 'new take on the superman mythology', otherwise no one would've given a crap about it.


Superman doomsday the DTV is still the highest grossing animated film in the DC pantheon.

Superman earth one v1-3 were all #1 on the NY times best graphic seller list
https://www.nytimes.com/books/best-sellers/2012/11/25/hardcover-graphic-books/

Last but certainly not least MOS opened at 116 and sold 128 million in tickets in it's opening weekend, which equates to more than double what amazing spiderman and batman begins (even when adjusted for inflation and adding 3D) did.
How an IP film opens is the biggest determinant of the strength of said IP, because it's a direct measure of how interested the audience are. How a movie does subsequently has to do with it's quality and competition and MOS sadly lacked in the former and had plenty of the latter.

Also I advice you to check out this poll done by Yahoo front page a few years back and it will give you alot to think about regarding superman's popularity:

http://comicbook.com/blog/2012/12/2...er-man-and-batman-in-greatest-superhero-poll/


Is superman marketable? Yah damn right he is! But even kal can do so much when saddled with an incompetent studio and a director who gave the world the classic movie suckerpunch and whose last legit hit was all the way back in 2007.

As for batman and wonderwoman being draws onto themselves, well they both were front and center in the JL marketing but that didn't stop the film from it's shocking opening weekend or it's continued shocking take.
The lesson to be learned from that is that an IP's name onto itself isn't enough anymore and quality is the name of the game and if Reeves's batman and Jenkins's WW followup aren't up to snuff then they will suffer the same fate as JL.

 

[cristianegan]

No excuse for not being the biggest movie of all time? I'm sorry, what?

The Avengers with unknown characters became the 3rd highest grossing movie way back in 2012. What excuse does JUSTICE LEAGUE with the most iconic characters have for not being the highest grossing movie of all time in 2017? Absolutely none.

 

[StormC]

The Avengers with unknown characters became the 3rd highest grossing movie way back in 2012. What excuse does JUSTICE LEAGUE with the most iconic characters have for not being the highest grossing movie of all time in 2017? Absolutely none.

The Avengers had four years of buildup, which meant the general audience got to know them. If you just dropped Avengers in 2012 without that, it would have done significantly less. Those movies were also well-received by audiences and built up anticipation for the crossover. The Avengers also had the novelty of doing it first.

The jump from "better than Avengers" to "beating Avatar" is astronomical. You are talking about insane amounts of money. You're asking for basically double the performance. I'd be surprised if we see a superhero movie crack 2 billion within at least the next decade.

 

[Jekecy]

The Avengers had four years of buildup, which meant the general audience got to know them. If you just dropped Avengers in 2012 without that, it would have done significantly less. Those movies were also well-received by audiences and built up anticipation for the crossover. The Avengers also had the novelty of doing it first.

The jump from "better than Avengers" to "beating Avatar" is astronomical. You are talking about insane amounts of money. You're asking for basically double the performance. I'd be surprised if we see a superhero movie crack 2 billion within at least the next decade.

I firmly believe it could have been (another version of) Justice League. In an alternate world where they built their solos like the MCU and just got into an insane momentum with each main Leaguer…JL would have been monumental.

DC ruled the 90s and those fans are in their 20-30s now. Tap into that fandom and the built-in mass audience recognition from being pop icons, sprinkle some brand goodwill from highly acclaimed solos built over time, the box office ceiling for a JL ensemble would have been sky-high.

But that’s all dead now. They blundered such a perfect setup for a slam dunk.

 

[sup101]

WW a origin movie, here's a better comparison.

WW $821,763,408

Spider-man $821,708,551

Guardians of the galaxy $773,328,629

Thor $449,326,618

 

[Creo]

WW a origin movie, here's a better comparison.

WW $821,763,408

Spider-man $821,708,551

Guardians of the galaxy $773,328,629

Thor $449,326,618

Honestly none of these are really fair comparisons, except maybe Guardians.

 

[Ninjablade]

The Avengers had four years of buildup, which meant the general audience got to know them. If you just dropped Avengers in 2012 without that, it would have done significantly less. Those movies were also well-received by audiences and built up anticipation for the crossover. The Avengers also had the novelty of doing it first.

The jump from "better than Avengers" to "beating Avatar" is astronomical. You are talking about insane amounts of money. You're asking for basically double the performance. I'd be surprised if we see a superhero movie crack 2 billion within at least the next decade.

Honestly the only movie from the last couple of years that had the chance to beat Avatar was The Force Awakens. Easily one if not the most anticipated movie of all time across the world plus it’s a Star Wars movie, and even then it ended up shy of an entire movie’s BO from Avatar.

 

[Silver Surfer]

lol at comparing WW to Spider-Man 2002 unadjusted.

 

[Samuron]

Honestly none of these are really fair comparisons, except maybe Guardians.

Not even that.

A completely unknown group with a tree and a talking raccoon made an adjusted 98% of what one of the most famous comic book characters of all time took in.

 

[Silver Surfer]

And Guardians didn't have a super charged cultural movement supporting it.

 

[sup101]

Don't compare WW to sequels, compare it to other origin movies.

 

[sup101]

And Guardians didn't have a super charged cultural movement supporting it.

This is crap, if WW got ripped like the other DCEU movies, it wouldn't get no where near 800 million. Guardians had marvel backing it, name a marvel movie that bombed. WW was following MOS, BvS and suicide squad.

 

[Predator jp]

The Avengers with unknown characters made $1.5 billion way back in 2012. There is absolutely no excuse for Justice League with the most iconic characters to make less than $3 billion in 2017 with much expanded international markets, 3D, IMAX and 5 years worth of inflation. Absolutely no excuse.

you do know that even Avatar made less than $3 billion right?

 

[Captain Marvel]

Wasn't Snyder. Certainly wasn't JUST Snyder.

It was Jeff Robinov and the braintrust at WB circa 2008/2009.

Like the recent Batman sequel — which has become the highest-grossing film of the year thus far — Mr. Robinov wants his next pack of superhero movies to be bathed in the same brooding tone as “The Dark Knight.” Creatively, he sees exploring the evil side to characters as the key to unlocking some of Warner Bros.’ DC properties. “We’re going to try to go dark to the extent that the characters allow it,” he says. That goes for the company’s Superman franchise as well.

They wanted to capitalize on how well received THE DARK KNIGHT was, and the reaction to THE DARK KNIGHT RISES didn't give them any reason to change course.

Snyder may have been suited for it, but the approach was in the works long before he arrived on scene in late 2010. It was the plan for a long time.

Oh man, I remember that article. I visited my best friend out in LA right after that article came out and we talked about it, and I was RAGGING on the whole idea, and said that if they went through with it that it would lead to disaster.

And here we are.

 

[Predator jp]

i wonder why they didn't go that route with GL.
dark and serious tone is more suited for GL than Superman.

 

[OzzMosiz]

lol at comparing WW to Spider-Man 2002 unadjusted.

I think it's a reasonable comparison.
Sure, Spider-man adjusted would be over $1b, but piracy with kodi etc makes it easier today to watch films without paying. I know a lot of people who do this (and I don't agree with it).

Spider-man also had the benefit being released at a time when Superhero films had not saturated the market.

 

[cristianegan]

you do know that even Avatar made less than $3 billion right?

Avatar came out in 2009 and you are aware that 2017's JUSTICE LEAGUE features some of the most iconic characters not in comic book but also in pop culture right?