MAD Magazine to shut down after 67 years

[terry78]

Mad Magazine Reportedly Shutting Down After 67 Years

I admit I sometimes flip through one if I see it on a rack.

 

[KRYPTON INC.]

Sad to hear but inevitable in an age when print media is finding so much competition.

MAD was there before so many other long lived and influential forces in the world of comedic satire and parody. Comedy from The National Lampoon, SNL, SCTV and a plethora of more would probably not have been what they were or are without MAD. If you enjoyed a comedy film made in the 70's or 80's you were likely seeing a work where everyone from the writers, directors and performers had some kind of contact with MAD during their formative years.

 

[Micromind]

Time to post some old MAD magazine covers !

 

[JimThompson]

This is devastating news. I love Mad. Grew up with it and Cracked.

 

[JimThompson]

Time to post some old MAD magazine covers !

As it's the 4th...

 

[Micromind]

 

[jmc]

****. I was an avid collector when I was a kid. Even applied for work experience at the Australian office.

 

[Micromind]

 

[Micromind]

 

[JimThompson]

 

[Rozen Thorne]

That's unfortunate, I remember going down to my local comic shop every month and getting Mad, Cracked, National Lampoon, Heavy Metal, Fangoria, and Starlog. Made for more tolerable road trips with the family to bury myself in those stories.

 

[JimThompson]

 

[Milk Tray Guy]

That's sad to hear. I haven't bought a copy for donkey's years, but I grew up with it and loved it.

 

[JimThompson]

Hard to believe that magazine has gone out of fashion.

 

[terry78]

Humor has changed it's all memes and ****.

 

[JimThompson]

Humor has changed it's all memes and ****.

Well...maybe the delivery systems have changed.

Still, a magazine devoted to making fun of things? Seems like that would be around forever.

 

[KRYPTON INC.]

Well, again... Think of the costs associated with putting a physical magazine out. The staff and everything that goes with it and then the cost of physically creating a the magazine itself. Now factor in the target demo and what the proper price point should be for them... It just wasn't selling in the numbers necessary. And the solution of just raising the price for the consumer just isn't one. After all what twelve year old is gonna pay $10-$12 for a funny magazine? What parent is gonna shell that out? There is also a plethora of other things for them to compete with that just plain didn't exist. Frankly I'm surprised it lasted this long into the 21st century.

 

[JimThompson]

Probably transition the same way CRACKED did.

Home

 

[KRYPTON INC.]

The Cracked brand did that earlier. TheMAD brand had some success with the 90's show and even tried to gain traction with a 2000's era show on CN. I guess in the end they didn't have the brand recognition once the online change over was taking place.


Also, update:

MAD Isn't Canceled; Magazine Shifting to Reprinted 'Vintage' Material

 

[Micromind]

 

[JimThompson]

 

[KRYPTON INC.]

MAD Isn't Canceled; Magazine Shifting to Reprinted 'Vintage' Material

 

[JimThompson]

Not really any better news.

 

[KRYPTON INC.]

Probably a stop gap measure while its corporate owners decide how to reorganize it to meet the challenges of the modern media world.

This actually could be a good thing for the brand and could bode well for its legacy. This crisis could be a chance for a person or group to come in and find a way to revitalize the Mad brand.

 

[JimThompson]