Marvel's Business

Discussion in 'Marvel Comics' started by iloveclones, Feb 22, 2005.

  1. iloveclones spooky....

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    And last but not least (well, actually it is the least)....
     
  2. DBM Mad Scientist

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    It's always amazing to see how little progress ever get's made with comics. A decline in sales in a comic is pretty much expected across the board.
     
  3. iloveclones spooky....

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    Sad, but true. It seems like the model is: shake things up (new artist/writer, shocking development, start at #1), and hope that the sales will go up enough that the slide will be slow enough to sustain the title until the next shake-up.

    I can think of very few occasions where the title has actually grown over time. Amazing did this after JMS came on board. Most people assume that it jumped immediately to where it is now(or was about a year ago), but it really didn't. About half of it's sales-growth took about 14 issues. But, that seems to be the exception. Which is why Thing (and my favorite, MTU) will soon be heading to the chopping block, despite being pretty solid books. Unless, of course, somebody dies.
     
  4. iloveclones spooky....

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    Unacceptable. I don't mind JQ being accommadating (and with Kevin Smith he took it to a ridiculous level), but he is running a business. Young Avengers is one of the titles that fans really like and are actually buying. If Heinberg can't do it, get a fill in. I don't mind the wait, but it's clear that they are shedding readers. And once you've lost them, good luck getting them back.
     
  5. DBM Mad Scientist

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    Continued from this thread

    Can you give me an example of what you're talking about?
     
  6. iloveclones spooky....

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    Sure. I keep hearing this thought bandied about that Marvel doesn't advertise certain titles enough (Spider-Girl, MTU, Thing), while they give too much to others (New Avengers, Howling Commandos-hard for me to disagree with that one). While I don't think that a good ad campaign can hurt, I don't think it's the magic bullet that most fans want it to be. I read Joey Q mention that advertising really only works on the high end, not the low end (I'm paraphrasing). In other words, some ads placed about Civil War can mean a couple 10K in sales, where it might bump MTU from 20K to 23K. Just wanted a more business-type perspective on the issue.
     
  7. iloveclones spooky....

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    April Sales ptI
     
  8. Darthphere Kneel before 'Drox!

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    Alright, lets punch some numbers.

    [​IMG]
     
  9. iloveclones spooky....

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    part II

     
  10. Darthphere Kneel before 'Drox!

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    Looks like the move to MK didnt hurt Squadron Supreme much.
     
  11. iloveclones spooky....

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    Part III

     
  12. iloveclones spooky....

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    Part IV and some analysis:

     
  13. iloveclones spooky....

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    Yeah, but the problem is: it didn't help anything, which is the reason for the move.
     
  14. Darthphere Kneel before 'Drox!

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    I didnt know Marvel Team-Up sold that badly.
     
  15. Darthphere Kneel before 'Drox!

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    Sure, but at least you can attain theres a solid fan base present.
     
  16. iloveclones spooky....

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    Yeah, it bums me out. It has everything that the "fans" scream for, and performs that badly. And the sad thing is, if you made it MTU featuring Wolverine or Spider-Man, it would probably sell like hotcakes. I give Marvel major kudos, not just for trying out the concept, but sticking with it with such low sales.
     
  17. iloveclones spooky....

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    Some numbers from May for you guys to look over:

     
  18. iloveclones spooky....

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    ptII

     
  19. iloveclones spooky....

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    pt III
     
  20. iloveclones spooky....

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    Wrapping it up with some analysis:
     
  21. Darthphere Kneel before 'Drox!

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    Squadron Supreme needs to get back on MAX like yesterday.
     
  22. iloveclones spooky....

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    Yeah, that was definately a mistake. Probably seemed like a good idea, but I doubt most people pay attention to that MAX label. It's not like movies, where a PG-13 rating will draw from the general audience better than an R. I was all in favor of this move, but in retrospect, it does seem a bit stupid. And it doesn't help that they seem to be telling the same story every issue (S.S. go into a town/village and defeat the local army)
     
  23. iloveclones spooky....

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    Also wanted to point out that big increase for UFF. It's fast becoming the premiere Ultimate title, which probably wouldn't be the case if you didn't have to wait 6 months between every Ultimates issue.
     
  24. iloveclones spooky....

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    Can't remember the last time I saw almost the whole top 20 100K+. I hope this is a good indication for the industry as a whole. (Although, it may be a lot like looking at stock prices. Don't get too excited about today's increase. It could vanish overnight.)

     
  25. iloveclones spooky....

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    Saw this great link by Galactus and thought I'd put it here.

     

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