cherokeesam
SHIELD Director Coulson
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Yet every reboot tells the origin story differently, so it's not the same old, and by the third retelling, only 'old people' remember the first version, so it's not watered down for the target audience. Again, a new generation tells its own stories, that's how these characters can go on forever, not by new generations telling the previous generations' stories.
How can "only old people remember the first version," when DVD/BR re-issues and "special editions" frequently coincide with the release of new versions of a franchise; and, more to the point, films are literally immortalized on cable/satellite TV....? My 10-year old son knows as much about movies I watched when I was his age (wayyy back in 1976) because he can watch them on TV.
We're talking about films, so unless you have information about a new Star Wars film being made (you don't) then that must be what I was referring to. If I chose to switch subjects, then none of these series have ended or rebooted, there is always multimedia for the hardcore fan. Again, you rely on non-film examples to inform your film strategy instead of film history. If Star Wars hadn't had the presence of mind to end their stories, to go out on high notes in their trilogies, there wouldn't be any of the things you mentioned. Without an end to Luke's saga in the films... how could anyone possibly write the Thrawn Trilogy? If not for a definite arc for Anakin Skywalker, how could you do Clone Wars with any assurance that you wouldn't conflict with Anakin's unfinished story? Definite and final endings are what allow other media to tell stories that feed into it, all in the same continuity! Star Wars is proof of that. It's also proof that those things are for hardcore fans, not the masses.
But you don't want that for Avengers, you want one long endless continuity, which is a nice dream, but every attempt at doing so has ended in stagnation, decay and rebooting. Bond holds an impressive record, but modern and superheroic attempts at such infinity have been far more brief.
I like how you talk about the superhero film genre like it's some sort of ancient history. With all due respect to Donner and Burton, the superhero genre is still in its infancy. Marvel films, in particular, are less than 15 years old. So where are all these "attempts" at creating a lasting continuity.....?
Trilogies like Star Wars and LOTR work because they are BUILT to be finite. They are CREATED as larger stories that have a definite beginning, middle and end, and each installment of the trilogy is a continuation of that over-arcing story. There is no reason on God's green earth that the Avengers needs to tell a 3-part story. It's a SERIES, and an open-ended one. It's NOT a story. Avengers 2 will very likely not have a damn thing to do with Avengers 1, story-wise --- it'll be the same characters (plus new ones) in an entirely different story.
Why do you insist on trying to put an over-arcing story to this series? It makes no sense. What the hell does saving the world from Loki and his alien mercenaries have to do with a cosmic battle against universe-destroying Thanos, or time-traveling Kang, or Ultron, or the Masters of Evil, or whoever else the Avengers go up against? There's no common thread there (other than good vs. evil), and trying to generate some grand unified theory that would somehow turn all that into a linear storyline would give audiences major indigestion.