1. At our theater, we have 21 screens. We have screens 1-11 on one wing and 12-21 down another. We have Mission Impossible III on 4 screens, 2 on each side. When I went to see MI3 on Wednesday night, I went to watch it in auditorium #2, which had Superman Returns, POTC2, and all those other movie trailers that I mentioned that night.
Today, I ran into the pre-show of MI3 in auditorium #12 and to my surprise, the X-Men trailer was the second trailer shown! When Mystique showed up, there was a guy that screamed "X-Men!" and there was some clapping at the end of the trailer. I was excited. I think there are still some people out there that are still finding out about this film...They didn't show the Superman Returns trailer in this show, but I did run into a pre-show of MI3 in auditorium #2 later today and they still had SR in that one.
The trailers shown in auditorium #12 today:
-See No Evil
-X-Men 3
-Over the Hedge
-Nacho Libre
-The Break-Up
2. We have a movie screen above the rear doors of our theater and a projector in the lobby where it plays trailers and previews constantly. Ever since the Superman teaser was released many many many months ago in 2005, we've been playing it on the trailer reel in the lobby without any X3 love. We also had MI3 as a trailer in the lobby for a very long time. Now that the movie is released, they must add trailers for new, upcoming movies. To my surprise, the Superman teaser was removed and they've put up the X3 trailer in its place!...

I was so glad that it was finally put up for everyone in the lobby to see. I was in box office today and even though I'm facing the opposite direction, I heard the X3 trailer play around 6 times in 4 hours.
3. On the way out today, I noticed that a new X3 poster was added in our northside hallway on the high side. It must be one of newer US one-sheets because it's pretty much like the teaser poster, but only this time, they have "THE LAST STAND" text across the claws just as in the trailer. I sooo gotta have that poster..
-TNC