I think Fox is on the right track...just listen to where some of us are seeing these commercials pop up...nickelodeon, G4, Espn, Mtv, thats good marketing to those demographics...some of us here may think its overkill, but, I haven't seen any of these spots anywhere on Tv, but rather, on the internet links that I find posted here every day. Thats because I'm a fiend and I can't help it but I just don't mind spoilers, the more new footage the merrier...but thats just me...so, we, as a community and many other X-men boards can talk all we want about it being overkill but it only applies to us...and those that choose to watch 'em over and over and then find out another one is available a day later. Think of the people that are seeing only the same version, or maybe only 2 versions of the TV spots because those are the channels they watch all day...This movie is garnering some major X-citement from a public outside of these boards...opinions are mostly split here...we see one spot we don't like, and another that makes us start a whole new thread on the topic. It only seems like too much because we watch them as soon as they're linked.