I’m obviously out if touch with the kids these days, but one simple concept I think about is: Who used to be on the posters hanging in my friends rooms? Who was on the lunchboxes, T-shirts etc.?
Those are the characters people want to see.
Spider-Man, Hulk, Thor, Captain America, Iron Man, Cyclops. Thing, Dr. Strange, Wolverine, Daredevil, Dr. Doom, Human Torch…
Sure, you can mix in some newer characters and related characters, but those A-listers are what keep everything going and excite audiences.
You can’t stray too far from the big characters and just expect people to stay interested.
The great thing is, with the FF and X-Men they’ve got a lot of untapped A-listers and B-listers.
If they do it right (and that’s a big if) Marvel’s best days could be ahead.