Remember the
"Rotten Tomatoes' Captain America: The First Avenger" fiasco / conspiracy theories back in July?
Rotten Tomatoes (owned by Warner Bros) initially kept putting together all the negative reviews for "Captain America TFA" first, while taking their time to put on the positive reviews. In other words, they basically front-loaded all the negative reviews of CAFTA first.
Not only that, but they would constantly Tweet it to their 600,000 followers that CAFTA was rotten every 2 hours or so!
http://***********/#!/RottenTomatoes/status/93459353515986944
@
RottenTomatoes
First Captain America review is in! And it's...#rotten. Play nice in there, boys...
tmto.es/qGZdLi
http://***********/#!/RottenTomatoes/status/93540736389218304
@RottenTomatoes
74 comments on the #rotten Captain America review? No doubt a civilized discourse!
https://***********/#!/RottenTomatoes/status/93693001913733120
@
RottenTomatoes
Captain America: The First Avenger is currently #
rotten. 40% @ 5 reviews.
tmto.es/qGZdLi
https://***********/#!/rottentomatoes/status/93744058329075713
@
RottenTomatoes
Captain America: The First Avenger up to 54%, still currently #
rotten @ 13 reviews.
tmto.es/qGZdLi
And while they were doing that, at the same time, they would keep promoting their own WB film "Friends with Benefits" which happened to be released on the same weekend as CAFTA, right after their negative CATFA tweets.
https://***********/#!/RottenTomatoes/status/93729706087677952
@
RottenTomatoes
Friends with Benefits is currently #
fresh. 60% @ 5 reviews.
tmto.es/nitgHs
The funny thing was that when Rotten Tomatoes had CAFTA around 50% rotten, Metacritic.com had CAFTA over 75% positive, at the same time.
This happened with Rotten Tomatoes for a good 2 days until the weekend where people on Twitter were basically re-tweeting what Rotten Tomatoes had said and the general perception was that CAFTA was a rotten film.
It wasn't until late Friday where Rotten Tomatoes finally added more of the positive reviews and CAFTA ended up certified "Fresh", but the initial damage had already been done. 600,000 people who subscribes to Rotten Tomatoes, re-tweets it to their own followers, and bam it's an epidemic with trending topics for that Thursday/Friday being #CaptainAmerica, #Rotten, #Review.
