The lowered expectations helped. I had to problem enjoying this film during its first third. It flowed smoothly, didn't bore me and it was full-on colorful, lively, reasonably fun Spidey goodness. At every turn I kept expecting the dreaded and much talked-about flaws, but they took their time arriving... and when they did, it was a pretty sneaky transition.
It's funny watching a movie while being an active internet-using fanboy. You don't just watch it; you watch it while thinking, "Oh, this is what this reviewer meant", or "That's what that SHH user was talking about", or even "Ha, I bet HISHE is gonna spoof the crap out of this". So my first surprise was realizing that I just wasn't bothered by some of the things that so many had pegged as bothersome. The dubstep? Dr Kafka's accent and eyeliner? Cheesy one-liners? They just slid over me. I had no problem in accepting them as part of the film's stylistic choices. I didn't even think about them. It was similar with Max Dillon. While that wasn't the Electro I would have wanted to see, I went along with it. He's nerdy and he's a fanboy. Fine. But then the motivations came. And when a character's transformation is so clumsy and jarring, you just can't continue to go along, because what you think is, "Well, the film needs this to happen, so that's why this is happening". It's not smooth, it's not organic, and it's certainly not earned. A poor, ill-conceived and ultimately boring villain all around. Jamie Foxx does what he can, but... sigh. Harry is better, but when his GG comes, it's much too rushed for it to feel like the film needed him for anything OTHER than to kill a certain someone.
Then the whole Oscorp/Harry/parents intrigue kicked into gear... and that's when the film started to lose me. Before watching it I asked a couple of people if the film ever dragged. It does, as it turns out, at least for me. I realized that there was a lot happening (not TOO much, actually; the plot didn't feel as "tangled" as I was fearing), but none of it was particularly... interesting. It ties up its plot threads, it advances its story... but it felt like dead weight. "Baby fat", as one reviewer called it. It was no longer the delicious Spidey-ness that the film started out giving in spades (also, seriously, how does a kid like Harry get into Ravencroft so easily? Gtfo).
Of course all of this is sprinkled with the endlessly-praised scenes between Peter and Gwen, and a couple of him and Aunt May. Very good stuff. I think a big flaw in the film is how challenging it makes it to enjoy the goodness right after it gets so close to losing you with the blandness. But I guess it ultimately succeeds, because it was hard not to smile at how good the romance was. The humor works very well too. My theater ate it up like it was Cerelac with condensed milk. And when build-up started for The Scene (after a mostly meh final fight with Electro) I swear my heart started to race. Guys, there's no Scene without Garfield. Garfield IS The Scene. Thank God for him. It was beyond powerful (and not for nothing, but I don't even want to think about where this movie would be critically without that Scene. "Save it for the third film" my ass).
There's a lot to enjoy, but it's impossible to shake off the feeling that things could have been done much better. The film is still very fresh in my head -I still have chunks of popcorn in my teeth as I write this- and it's all bound to fluctuate upon subsequent viewings. But as it stands right now, I think I'll give the film a 7/10.