The Dark Knight Rises The Box Office Thread

[J.Howlett]

Correction: 634 as of today.

Thanks for that. And remember, Rises pretty much has IMAX to itself for two months.

 

[Goku Goes Crazy]

Nvm

 

[Goku Goes Crazy]

Or maybe he was talking about theaters not screens. Something like TDK played in 300 theaters at midnight. TDKR is playing in 6000

 

[J.Howlett]

I always get screens and theatre count numbers mixed up when talking box office.

 

[J.Howlett]

Or maybe he was talking about theaters not screens. Something like TDK played in 300 theaters at midnight. TDKR is playing in 6000

Probably 6000 screens in 300 theatres.

 

[Goku Goes Crazy]

Probably 6000 screens in 300 theatres.

The lower number he was referencing TDK and the bigger number he was referring to TDKR, that much I'm sure. I can't find the interview! It was posted on here. Im positive though that it was Michael Ulsan saying that they went from TDK playing in 300(0?) theaters at midnight to TDKR playing in 6000, and what a big jump it was. He emphasized on how big a leap it was.

 

[J.Howlett]

I hope you find the interview. I'm curious now.

 

[Excel]

t isn't over, guys. Remember, a storm is coming.

The Dark Knight Rises entered 2012 as the years most anticipated film. The incredible amount of good will created by the previous films enormous success makes it's sequel easily the years most talked about film. New pictures and trailers were front page news at the time of release. Months away from it's opening, awareness and anticipation for TDKR tops most movies opening on the nearest weekend. TDKR enters the summer positioned towards the end, with an incredible amount of fans just passing the time until it opens, aware that the real must see film of the years is still months away, despite mega opening of HUNGER GAMES and Avengers. Summer begins with the Avengers, and coincidentally, the release of a new Batman trailer. The trailer garners millions of views within hours, becomes the primary headline on Yahoo.com's front page for the day, and makes TDKR a popular topic on social networks once again displaying the already enormous awareness and excitement surrounding the film. Millions of fans truly eat up literally every bit of info that is released.

The Avengers starts the summer as a slam dunk with audiences and at the box office, but afterwardsthings slow. In the rest of May, Battleship and Men In Black 3 fail to top 200 million. Snow White and Prometheus become crowd pleasing word of mouth hit in the mid 200 range. Brave and Madagascar both do well with children, but June ends without a 300 million grosser, or 100 million opening, since The Avengers, 2 months earlier. The Amazing Spider-man is an under performer, failing to open over 100 or to top 250 million total. In short, the marketplace post Avengers leading up TDKR opening is relatively uneventful. All the while, the buzz surrounding TDKR begins to reach a fever pitch as marketing begins to pick up. By mid July, a poll asking "what is the best movie of the summer: A. Avengers B. Men In Black C. Snow White D. Spiderman E. The Dark Knight Rises (probably)" is released, with option E winning an overwhelming share of the vote. While The Dark Knight was highly anticipated in 2008, opening weekend expectations only began to rise above the the 120ish limit in the final few days preceding its opening, primarily due to the incredible amount of advance sell outs. This time, there is no denying the enormous expectations, and a Phantom Menace/Matrix Reloaded type of all out media frenzy ignites. Reviews comeback overwhelming positive, and DARK KNIGHT RISES tickets become harder to find than gold. Theaters begin clearing out older underperforming movies to make way for what is truly one of the most anticipated movies of all time. Sick days and vacation time use spike for Friday, July 20th. Preparing for The Dark Knight Rises midnight premiere becomes one of the most popular crazes of the summer. Finally, TDKR bows in nearly 4,700 theaters, destroying the previous record, and including a record number of IMAX theaters. It also breaks the record for screens held. In short, truly one of the most anticipated films of all time is here. The movie event of the century is upon us. Batmania is here once again.

Midnight screenings: 45 million (Potter got 43 last summer, I expect the Bat to top it)
Friday: 62 million (TDK got 50 in 08 - 4 years of inflation, IMAX, + a slight boost in ticket sales = 62. TDK has less in Midnights, but I honestly expect TDKR to sell out just about everywhere, making steam blown off earlier in the day irrelevant).
Opening day: 107 million (destroys previous record of 91 million)
Saturday: 58 million -8% from true Day gross, -47% from total - HP7 fell 53% - New Saturday record, breaking the 5 year old held by Spider-man 3
Saturday: 51 million -12% - new Sunday record, defeats TDK's from 2008.
Opening weekend: 216 million - Destroys the opening weekend record.
Mon: 27m -47%
Tues: 23.7m -12%
Wed: 21.3m -10%
Thurs: 20.0 -7%
Weekdays: 92 million
2nd Weekend: 93 million - 57% (previous record: 75m, Avatar)
10 day total: 401 million (previous record: 313 - TDK)
Weekdays: 51.5 - 45%
3rd weekend: 49.5 million - 47% (Bourne and Total Recall bite into audience, but Batman still tops both).
17 day total: 502 million
Weekdays: 31m - 40%
4th weekend: 33m - 35%
24 Day Total: 566m
From this weekend, TDKR gets a 3.8 multipler for the rest of its run, pushing it into the 690's. W.B. Push the film over the 700m mark, making its far and away the second biggest domestic hit of all time. Its 700 total represents a 3.24 multiplier from its enormous opening weekend.

Yes, there is a storm coming, indeed. The Dark Knight will rise, while records fall.

When your records are in ASHES, you will have my permission to die.

 

[CristiMAN]

Without the 3d price push, there's no way TDKR will even be that close to the Avengers. For me its fine as long we get our Batman Finale we are hoping... Avengers is pure action popcorn fun and deserves to be making that kind of money. But what I'm dying to see is coming july 20.

 

[DKDetective]

Paragraphs please.

 

[J.Howlett]

The only chance it had, which is a long, long shot is the notion of a 100 million opening day. Potter was 9 million short last summer.

 

[Mysteryman]

Do we know the current screen count of TDKR?
Will WB be adding more screens?

 

[DKDetective]

The only chance it had, which is a long, long shot is the notion of a 100 million opening day. Potter was 9 million short last summer.

Wasn't Potter 3d?

 

[Greens]

The lower number he was referencing TDK and the bigger number he was referring to TDKR, that much I'm sure. I can't find the interview! It was posted on here. Im positive though that it was Michael Ulsan saying that they went from TDK playing in 300(0?) theaters at midnight to TDKR playing in 6000, and what a big jump it was. He emphasized on how big a leap it was.

I remember the exact same interview. I don't think it was Uslan, because I can't find it anywhere.

 

[J.Howlett]

Wasn't Potter 3d?

It was.

 

[Mysteryman]

Try looking for Robinov.
He might have said it .

 

[Mysteryman]

It could also have been an interview with Emma Thomas or Charles Roven.

 

[Mysteryman]

I think it has a good shot of hitting $175. But that's probably close to the ceiling.

Funny, I was thinking $185.

 

[Tony Stark]

Excel, please do us a favor and grow up.

 

[Anita18]

Excel, please do us a favor and grow up.

If it's the same Excel who posts in the box office forums, don't stop. It's great/hilarious/I love the internet.

 

[Tony Stark]

The lower number he was referencing TDK and the bigger number he was referring to TDKR, that much I'm sure. I can't find the interview! It was posted on here. Im positive though that it was Michael Ulsan saying that they went from TDK playing in 300(0?) theaters at midnight to TDKR playing in 6000, and what a big jump it was. He emphasized on how big a leap it was.

screens not theaters. There are not 6000 theaters in NA, so they can't have 6000 midnight showings even if they wanted to. Record for widest NA opening is Twilight Saga: Eclipse which opened to 4,468.

 

[Mysteryman]

Excel , I agree with the previous suggestion about pragraphs .

 

[Mysteryman]

6000 screens , not theatres.
Good to know .

 

[Boom]

I miss the days when people only cared about a film's quality, instead of attaching their egos to its box office performance.

TDKR could be the fifth highest-grossing movie of the year for all I care, so long as I enjoy the film. Anyone who is seriously this invested in box-office success that they need "their" film to perform better than another one should be ashamed of themselves.

 

[Excel]

If it's the same Excel who posts in the box office forums, don't stop. It's great/hilarious/I love the internet.