They did because I got the trailer, it just depends if you were lucky enough. Just like not every screening got MOS trailer, which I didn't![]()
I also thought that waiting 4 years between the two movies was a huge mistake on Paramount's part, and now with IM3 having the second biggest opening of all time, I'm sure their execs are regretting about opening the Star Trek sequel a mere 2 weeks after IM3 as well.
I'm seeing it again in IMAX tomorrow...
I have a question for everyone who lives in the US (the majority, of course). Why is this season so important for movies? You have summer holidays?
Yeah Star Trek was shown at my theatre too.
Putting it two weeks after IM3 is no big deal, its right before Memorial Weekend. Some movie would've taken that spot if they didn't. Probably has more to worry about with Hangover 3 and F6 the week after.
$11,267,610 on Monday US.
I have a question for everyone who lives in the US (the majority, of course). Why is this season so important for movies? You have summer holidays?
-73,8% that's a huge drop, bigger than The Avengers and Iron Man 2, but along the lines of Iron Man (-73,4%).
It's largely this, yes. Most kids start getting out of school around May and don't return until August/September. There are also a great deal of holidays in this time period as well. We've got Mother's Day, Memorial day (a long weekend for many), Father's Day, and Independence Day.
TA shares that distinction with Avatar and DH2.
What's DH2?
HP: Deathly Hallows 2