WELLS: Eventually, Impulse gave way to Kid Flash and Kid Flash, in turn, morphed into an adult Flash. Do you think those changes necessarily served Bart Allen well?
WAID: Nah. Listen, Geoff Johns and I made our peace about this. I love Geoff. Geoff's one of my best friends, and Geoff is an incredibly talented writer and is the only writer alive who loves these characters as much as I do. And I don't blame him for paving over the Impulse identity. The shoehorning of Impulse into Kid Flash was, as I understand it, not his idea. It was a wrongheaded edict passed down by an editor that never got the character and has made it his mission to purge DC of anything even remotely fun and lighthearted. But even as Kid Flash, he was still largely recognizable as Bart.
And then he became the Flash, and a more boneheaded move you couldn't have made with that character. Geoff and I fought against it, we fought like you wouldn't believe. Steve Wacker, who was slated to be the original editor, Geoff, me...we all fought the good fight, knowing beyond any shadow of a doubt that squeezing Bart into that costume would go against absolutely everything about that character. And we lost. We lost every step of the way. Ultimately, someone else's ego outweighed my opinion about what Bart would and wouldn't do, but that's how it often goes with corporate-owned heroes and is the price you pay dealing in them. Ask Keith Giffen sometime how many lectures he's had to endure about what Lobo "would and wouldn't do." So, in their infinite wisdom, DC Editorial made Bart The Flash, and that relaunch was one of the greatest critical failures in all of DC publishing history.
WELLS: Really?
WAID: In terms of sales they had on the first issue and the sales they posted by the fifth or sixth issues, it was just a crashing, crashing disaster. It was one of the most disastrous, embarrassing launches in DC history. And we were all " I'm not trying to sound all "I told you so," because it broke our hearts because we loved that character " but we warned them. We told them, "Don't do that, it won't work." Sure enough, six issues in, they realized they had a mess of a series they couldn't make work, no matter what. At that point, Dan DiDio called me up, a courtesy call, and said, "So we're going to kill Bart. I just thought I should let you know." My honest feeling at that point was like, "Dude, you killed Bart years ago." [mutual laughter] "That's so not Bart in that suit. I don't care. Everything in comics is cyclical. Bart'll be back eventually at some point anyway so, sure, go ahead and put the bullet through his head. I don't care." I figured Bart would be better off dead than misunderstood and mishandled.
