Awesome, yes. Intelligent deflection!
I like the aspect of the television, because at that point, only Lois will really be able to see the similarities up close, which makes things both simpler and more emotionally charged. Very nice.
One angle that I feel is overlooked in most modern reinventions is the Intelligence Community's ability to track and identify individuals.
That's pretty important, and I don't think I've heard that before. Cast Clark Kent and then build Superman as "Clark Kent Unleashed" as opposed to casting Superman and then kinda building... "Superman in Disguise."
My personal angle:
Clark Kent is his personal life - He is a product of his upbringing and identifies with himself as Clark. He is the type of person who is actually very much himself at work, incidentally, which is cool.
Superman is his professional life - Superman is Clark Kent in the same mindset that a Soldier, Policeman, Firefighter or other life-and-death professional has when doing they're job. They are themselves, but they are a specific part of themselves, even when around friends and family, if they're in uniform, their mind is set differently. It's not unlike what any of us experience when working in corporate America. There are rules, and your personality is filtered.
Kal-El is his true identity, or spiritual life - At some point Superman is more than human, not in the emotional sense, but in the sense that he experiences things beyond comprehension without being broken. It is Kal El who takes the transcendent journey into Krypton's history, it is Kal El who, 200-500 years from now, reflects on his life on Earth. Clark Kent, despite how formative he is for Kal-El, has no perspective to lend to Krypton. It is as far beyond Clark as it is Martha because Clark is, in all ways but physically, a human. Kal-El does not come to work at the Daily Planet, the lessons learned about his biological heritage are applied much more abstractly. Kal is always put on hold so that Clark can just be himself. Kal-El is not a personality, or an alter-ego, but rather a journey and a purpose type of identity.