Due to the amount if misinformation on this subject that has been spread (mostly by desperate Reigns marks) this requires it's own thread.
First, it was claimed that the 1 million subscriber figure that was announced after the Rumble was largely attributed to Reigns and his drawing power. This absurd claim was immediately debunked by WWE in their own press release:
http://corporate.wwe.com/news/2015/wwe-network-hits-1-million-subscribers
Second, some called into question the 1 million subscriber figure. The figure is real, but as this article states, 1 million is likely a gross number and there was some churn.
http://247wallst.com/media/2015/01/28/world-wrestling-entertainment-cant-pin-down-subscribers/
In case you're unfamiliar with the terms "gross additions" and "churn,"
gross adds - The total number of new subscribers added by a company. Gross adds arent adjusted to include the number of customers that cancelled service. Typically gross add numbers are used in the telecom industry, however, they may be used in other industries and contexts as well.
http://www.yourdictionary.com/gross-adds
churn - The percentage of subscribers to a service that discontinue their subscription to that service in a given time period.
http://www.investopedia.com/terms/c/churnrate.asp
So it appears that 1 million is the number of people that have ever subscribed to the Network since its inception and not the current amount of active paying subscribers.
Furthermore, the article states that financial analysts are forecasting an earnings per share loss for the company.
And from a glance at their financials:
-Net profit margins have underperformed in comparison to the industry.
-Return on Equity is under performing not only in comparison to the industry, but to the same quarter the previous year.
-Same thing for its net operating cash flow.
A lot of uneducated and uninformed individuals on this very forum have attempted to paint a rosy picture of the WWE's financial position, when in reality, that's not really the case. They are not on the brink of bankruptcy, but they certainly aren't performing to their potential. Not even close.